A musical blockbuster with over 10 billion global views and a Top Trending record.
Released in June this year, “Anh Trai Say Hi” – a brand new music reality show – has become the center of attention on broadcasting platforms and social media, both within and outside of Vietnam. With over 10 billion views and 100% of its episodes trending on YouTube, “Anh Trai Say Hi” has become one of the most-viewed, listened to, and widely shared TV shows in recent times.
The 16 finalists of “Anh Trai Say Hi”
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At one point, the songs performed on the show dominated the Music category of YouTube Trending, accounting for over 50% of the most-listened-to songs. The show also topped the Là n Sóng Xanh chart for several consecutive weeks. On Spotify, the world’s largest online music streaming application with over 551 million active monthly users, “Anh Trai Say Hi” ranked first in the program for artists with the most listeners in Vietnam, while also leading three charts: Daily Top Artists, Weekly Top Artists, and Weekly Top Albums.
According to YouNet Media, the hashtag #Anhtraisayhi garnered 5.4 billion views on TikTok, an impressive figure for a Vietnamese entertainment game show.
The show’s impact across platforms
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“Anh Trai Say Hi” is more than just an exciting music competition; it creates a space for young artists to freely express their creativity. By breaking free from traditional molds and embracing innovation, the “anh trai” (brothers) not only created million-view performances that went viral across digital platforms but also used music as a bridge to foster “Brotherhood” – a bond of brotherhood and camaraderie.
 The multi-talented “anh trai”
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“Anh Trai Say Hi” can be hailed as a pioneer in showcasing a new generation of artists who are versatile, excel in their craft, and possess captivating performance styles that resonate with the spirit of young Vietnamese and international audiences alike.
With these breakthroughs, “Anh Trai Say Hi,” supported by VIB, has successfully captivated music lovers and become the most popular entertainment show of the year.
A common frequency between the Leading Trend Card Bank and the new generation of Vietnamese artists.
VIB is proud to be one of the pioneering banks in sponsoring music reality shows to forge deeper connections between its brand and viewers. “Music is a powerful emotional connector,” said Ms. Tu Vo, Director of Marketing and Communications at VIB. “We believe that through creative, trend-leading, and widely loved programs, the VIB brand will become more relatable and endearing to our audience.”
Following the success of The Masked Singer All-Star Concert 2023, “Anh Trai Say Hi” is the next game show that the Leading Trend Card Bank, VIB, has accompanied Vie Channel on.
While Vie Channel pioneers in creating new trends for Vietnam’s music industry and the country’s creative and entertainment industries, VIB is a pioneer in financial services and products in the market, with a strong presence in the credit card segment, offering a range of personalized cards for different customer segments.
Through this TV show, the bank has connected and developed relationships between users and innovative financial products and services, always putting customers at the heart of its operations.
“Our marketing campaigns are not just about enhancing brand awareness but also about creating deep engagement,” added Ms. Tu Vo. “We aim to attract customers, stimulate their desire to experience and choose VIB’s products and services through these creative campaigns.”
Ms. Tu Vo, Director of Marketing and Communications at VIB, shared at the finale
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This approach has been evident in VIB’s continuous innovation in marketing activities associated with the show. Notably, the launch of exclusive gift sets that cater to the psychology and preferences of fans, combined with the show’s effects, helped reinforce the message of “Leading Trend Card.”
With its creative communication campaigns integrated into “Anh Trai Say Hi,” VIB has not only gained more love from viewers but has also successfully built an image as a dynamic bank with a modern, user-friendly, and customer-centric ecosystem of products and services.
Over the course of more than three months, especially with the 2024 Concert attended by 15,000 live audiences and millions of viewers across platforms, “Anh Trai Say Hi” has concluded a perfect collaboration between the Leading Trend Card Bank, VIB, and the leading production house, Vie Channel, leaving an indelible impression with its exhilarating moments.
The success of recent music shows like The Masked Singer and Anh Trai Say Hi continues to contribute positively by bringing new entertainment trends that focus on production quality and artistic talent, offering authentic experiences to millions of viewers.
