## Vietnam Coffee Launches New Products, Embodying the Essence of Vietnamese Coffee Culture
ENTHUSIASM AND PASSION FOR VIETNAMESE COFFEE
This product launch event continues the journey of innovation for Vietnam Coffee, following the unveiling of its new brand identity during the National Day celebrations on September 2, 2024. It solidifies Vietnam’s position and reputation in the global coffee industry. Vietnam Coffee is committed to enhancing its brand value and spreading national pride.
With a unique concept rooted in cultural heritage, the Vietnam Coffee booth attracted a large number of visitors eager to experience and taste its quality coffee. The highlight of the new product launch was a musical performance celebrating the brand’s aspiration to rise and shine like a star in the global coffee industry. This was followed by the official introduction of the new product lines, creating a stunning moment that surprised many attendees.
During the event, the Vietnam Coffee brand also unveiled its new TV commercial. The intimate visuals, concluding with the message, “Coffee, Oh Vietnam,” evoked a sense of patriotism and deep national pride among the audience.
Vietnam Coffee offers a range of products, including roasted and ground coffee beans in Traditional and First Class blends, as well as instant coffee products: Triobrew, Cocobrew, Justbrew, Alphamix, and Betamix. The product packaging is designed with a modern and elegant touch, reflecting the brand’s commitment to enhancing the user experience.
Mr. Tran Quang Quy, an early bird visitor to the Coffee Expo Vietnam 2024, shared his enthusiasm: “The coffee exhibition this year is impressive, especially for coffee enthusiasts like me. The staff were very knowledgeable and helped me understand the impact of soil characteristics on coffee quality. I also got to taste the traditional coffee, and it suited my taste perfectly.”
At the event, Mr. Dang Hong Tuan, General Director of Vietnam Coffee, shared his thoughts: “This is not just a significant milestone in the development of Vietnam Coffee but also a strong statement of our transformation towards building a Vietnamese coffee brand worthy of its global stature.”
FROM THE CENTRAL HIGHLANDS TO THE WORLD
After decades of development, the Vietnamese coffee industry has undergone a remarkable transformation. From being renowned for its raw coffee exports, businesses have started to establish the Vietnamese coffee brand, accompanied by processed products. Now, consumers worldwide can fully enjoy cups of ‘Made in Vietnam’ coffee.
With over 16,000 hectares of growing areas and an extensive drying system spanning nearly 1.5 million square meters, the Vietnam Coffee Corporation (VINACAFE) proudly manages one of the largest-scale farming and production systems in the Vietnamese coffee industry.
VINACAFE’s products have reached important international markets, including the US, EU, Japan, South Korea, and many other countries. With a strong commitment to quality and sustainability, we continue to expand the reach of Vietnam Coffee, solidifying the position of Vietnamese coffee on the global coffee map.
“We, the people in the coffee industry, firmly believe that every product is not just a cup of coffee but a cultural message and a source of national pride,” said Mr. Tuan. “The Vietnam Coffee brand pledges to tirelessly strive, innovate, enhance its value, maintain superior quality, and spread the pride of Vietnam to international friends.”
The Vietnam Coffee product launch event deeply impacted attendees, showcasing the rich culture of Vietnamese coffee. Each Vietnam Coffee product carries a message of national pride, embodying the essence and soul of Vietnam. Every coffee bean is meticulously cared for by skilled farmers, resulting in a rich and flavorful brew that spreads throughout the country and reaches far beyond.
The new product lines of Vietnam Coffee offer flavors that cater to Vietnamese tastes and superior quality. The packaging is designed with a modern and elegant touch to enhance the user experience.
The products introduced at this event include: Roasted Coffee Beans – Traditional and First Class; Ground Coffee – Traditional and First Class; Instant Coffee – Triobrew, Cocobrew, Justbrew, Alphamix, and Betamix.
Event Information:
Visiting Hours: 10:00 AM – 5:00 PM, October 31 – November 2, 2024.
Product Launch Event: 11:00 AM – 11:30 AM, October 31, 2024.
Location: Booths E01-E16 and F01-F16, Saigon Exhibition and Convention Center (SECC), 799 Nguyen Van Linh, Ho Chi Minh City.
“The Coffee Visionary: Transforming Vietnam’s Coffee Industry”
Following the renowned Coffee Philosophy from Vietnam, featured by Discovery and CNN, Bloomberg has recently aired a documentary on Trung Nguyen Legend’s vision for the Vietnamese coffee industry.
Unveiling of VINACAFE’s New Brand Identity: Vietnam Coffee – The Star of Vietnamese Coffee Culture
On September 2, 2024, the Vietnam Coffee Corporation (VINACAFE) unveiled a new brand identity for Vietnam Coffee. This exciting reveal marks a significant step forward in the company’s journey, as it brews a bold and vibrant future for one of Vietnam’s most beloved coffee brands. The new brand identity is a testament to VINACAFE’s commitment to innovation and staying ahead of the curve in the dynamic world of coffee.
The Launch of BSR’s New Heat-Resistant PP TF4035: Unveiling Innovation
On July 2, 2024, the Polypropylene (PP) Resin Production Workshop of Binh Son Refining and Petrochemical Joint Stock Company (BSR) introduced a new product, TF4035, a heat-formable PP resin with superior properties. This new-generation resin offers enhanced processability, exceptional clarity, rigidity, heat resistance, and aesthetic appeal, setting a new standard for the industry.
Becoming a Self-Made Billionaire: Dang Le Nguyen Vu’s Journey from Baldness to Building a Coffee Empire Worth 1,000 Billion USD for Vietnam
Nearly 30 years ago, a young man dared to do something extraordinary: Roasting and grinding coffee beans to sell them everywhere on his rusty bicycle, trying every possible way to offer coffee as a gift to Prime Minister Vo Van Kiet for marketing purposes… That college student is Mr. Dang Le Nguyen Vu now, who has built a coffee empire with a dream to bring billions of dollars to Vietnam.
