Speaking at the VD Tech Seminar in Southeast Asia 2024 in Thailand in April 2024, Mr. Yohan Zondak, Director of Display Business at Samsung Southeast Asia and Oceania, shared: “At Samsung, we believe that AI should go beyond devices to create tangible and personalized impacts in all areas of life.” This philosophy also motivates the Korean corporation to pursue the vision of “AI for All” in the current AI era.

In the field of audio-visual equipment, AI is applied to many leading products such as Neo QLED 8K TVs, in the context of users’ increasingly strict requirements for TVs. According to Samsung’s 2023 TV Awareness Survey in Southeast Asia and Oceania, 72% of respondents wanted TVs to allow them to enjoy high-quality content, 71% required the device to have the latest technologies and features, and 69% wanted TVs to provide the most immersive cinematic experiences possible.

Image 1: Samsung Neo QLED 8K TV with AI-enhanced features

AI is the key to all the above requirements. With AI, the Neo QLED 8K TVs not only personalize and deliver peak experiences for users but also elevate their lifestyles, in line with Samsung’s people-centric philosophy.

Deeply Personalized, Peak Entertainment Experience

Samsung’s 2024 Neo QLED 8K TV line is audio-visual equipment optimized for AI from the hardware level. The NQ8 AI Gen 3 processor, twice as powerful as its predecessor and featuring 512 neural networks (eight times more than the previous generation), offers superior capabilities such as 8K AI Upscaling (automatically enhancing image quality to 8K standards regardless of input quality). The post-upgrade content has a resolution that reaches 90% of the standard 8K content, delivering stunningly vivid and sharp images. Along with this are features like AI Motion Enhancer Pro (enhancing sharpness and minimizing blur when objects move quickly) and Real Depth Enhancer Pro (enhancing depth and sharpening the background)…

Image 2: Samsung Neo QLED 8K TV with AI Motion Enhancer Pro and Real Depth Enhancer Pro

Whether your preference is high-quality streaming content or classic movies with HD, SD quality, the Neo QLED 8K TV can be fine-tuned to deliver the highest quality. With the NQ8 AI third-generation processor being the most optimal processor for AI and being proactively manufactured entirely by Samsung, users will hardly find a TV with superior features like the Neo QLED 8K today.

AI also blurs the line between home entertainment and live events at stadiums or concerts thanks to impressive audio technology. Active Voice Amplifier Pro (automatically recognizing environmental sounds and adjusting TV voices to optimize the listening experience) and Object Tracking Sound Pro (sound following object movement) are delivering a dream-like immersive experience for users. For gamers, the AI Auto Mode feature, which automatically detects game titles to optimize settings, is also how Neo QLED 8K personalizes entertainment experiences to meet their needs.

A TV That Puts Users at the Center

Users are always considered the center and the driving force for all technological improvements on the Neo QLED 8K TV. The clearest proof is that although equipped with many modern technologies, this TV can save up to 30% of energy through the AI Energy feature. Users can also connect all home appliances to the TV and control the entire house through the large screen with the SmartThings app. This digital housekeeper not only makes life more convenient but also allows users to comfortably watch their favorite programs without interruption from household chores.

Image 3: SmartThings app on Samsung Neo QLED 8K TV, allowing users to control their smart home devices

Like other TV lines, the Neo QLED 8K TV demonstrates Samsung’s principle of respecting users’ privacy and personal data through the Knox Security platform, which meets defense standards. This platform has been recognized by 31 countries and is updated with a frequency of 24/7, providing optimal protection for users compared to the update frequency of 1-2 times per year of many other products.

The diverse content needs of users are also met through a vast content library, including movies, reality TV, and sports programs from a series of popular applications such as VieON, FPT Play, Galaxy Play, and TV360…

Image 4: A diverse range of content available on Samsung Neo QLED 8K TV through popular apps

Especially, the Infinity Air Design with its bezel-less screen and mirror base is a distinctive feature of the Neo QLED 8K TV. Seen from a distance, the TV looks like a giant screen floating in mid-air, adding a touch of elegance to any living space.

The combination of powerful AI capabilities and the outstanding advantages of Samsung TVs makes Neo QLED 8K a leading audio-visual device today. This will be an indispensable product for those seeking personalized entertainment experiences for all their needs.

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