For the Second Year Running, ROX Group is Voted “Vietnam’s Best Workplace”

Ascending to New Heights: A Testament to ROX Group’s Rising Prestige

On November 19th, Anphabe officially announced the Top 100 Best Places to Work in Vietnam for 2024. For the second consecutive year, ROX Group has proudly secured its place on this prestigious list.

This year, ROX Group has made a remarkable leap forward, ranking among the Large Enterprises and claiming 4th place in the Real Estate industry. Standing alongside industry leaders, ROX Group has solidified its reputation, stature, and allure in the job market.

The Best Places to Work in Vietnam ranking is an esteemed evaluation of work environments conducted annually by Anphabe, under the auspices of the Vietnam Chamber of Commerce and Industry (VCCI). The assessment model and methodology are verified by Intage Vietnam, a leading market research company.

In its 11th iteration, the survey captures the unbiased opinions of 65,000 employees nationwide and measures the attractiveness of nearly 800 leading enterprises across 18 diverse industries in Vietnam.

As ROX Group embarks on a new phase of development following its brand repositioning, the group remains steadfast in its commitment to investing in its people.

“At ROX Group, we provide our employees with opportunities for career growth, foster joy in our work, and build loving connections with our community,” shares the Group’s HR Director. “When personal development aligns with organizational growth, we will stride towards a brighter and more sustainable future together.”

As a diversified conglomerate, ROX Group has demonstrated agility in adapting to market fluctuations and is poised to embrace Gen Z, the upcoming dominant workforce within the Group. Subsidiaries such as ROX Living, ROX iPark, ROX Key, ROX Cons, ROX Energy, TNL, and brands supported by ROX, including TNTalent, TNTech, SOJO, and Popplife, have all implemented strategies to enhance their competitiveness through human resources.

Making it into the Top 100 Best Places to Work in Vietnam for two consecutive years is a testament to ROX Group’s comprehensive HR strategy, capable of fostering a highly desirable work environment. This achievement would not have been possible without the significant contribution of TNTalent, the Group’s strategic HR partner. TNTalent not only provides a talented workforce but also offers consulting services and builds optimal HR management solutions. As a result, the Group, along with its companies, has established a robust human resource foundation, paving the way to success for its employees.

In addition to competitive compensation and benefits, ROX Group has developed special welfare programs to care for its employees and their families. Each staff member who joins the Group is offered a personalized development plan and a clear career progression path.

With a diverse range of professionals, ROX Group places a strong emphasis on building a cohesive corporate culture. Three significant cultural touchpoints throughout the year (ROX Up Business Conference, ROXMei Traditional Festival, and the community-oriented ROX Share initiative) enable every ROX member to discover their passions, connect with colleagues, embrace their pursued values, and shine in entirely new roles.

Regularly organized internal activities foster a deeper understanding and connection among employees.

Each year, ROX Group listens to its employees to enhance their experiences, both physically and emotionally. In 2024, the Group introduced the ROX Connect app, providing employees with easy access to company information and a range of HR, welfare, administrative, and risk management services, as well as surveys, in a digital space.

Empowering Digital Capabilities: Paving the Way to the Future

In the AI era, both enterprises and employees must continuously learn and adapt to stay ahead of the curve. ROX Group places immense importance on employee training, enhancing productivity, and fostering a culture of learning within the organization.

Recognizing the significance of digital thinking in building and developing digital human resources, the Group has conducted several training programs on Digital Leadership, Agile, AI applications, and GenAI for select project teams. In 2025, these training programs will be expanded to a larger scale, creating a foundation for developing digital and data capabilities across the team.

ROX Group focuses on offering in-depth training programs tailored to the needs of its leadership team.

Additionally, the Group has invested significantly in its people through comprehensive capability enhancement programs. ROX Group has collaborated with McKinsey, a global management consulting firm, to define a leadership competency framework, gather feedback on leadership behavior and performance, and tailor in-depth training solutions to meet the unique needs of each leader.

A capability analysis and evaluation program has also been implemented for managers, accompanied by a corresponding training roadmap to bridge any identified gaps.

New hires undergo training to assimilate into the company’s culture, gain familiarity with processes and policies, and understand their role within the organization, enabling them to work effectively.

Through these dedicated efforts, ROX Group is executing a sustainable HR strategy that encompasses three key pillars: unit-specific training, talent segmentation, and career path development; succession planning and team development; and a strong focus on corporate culture and employee experience.

The happy work environment cultivated by ROX Group and its team is empowering individuals to contribute to the Group’s robust development and refine their skills, opening up enticing career prospects for the future.