PineTree Securities Joint Stock Company, a member of Hanwha Investment and Securities Co., Ltd. (HISC), under the Hanwha Group – one of the seven largest conglomerates in Korea, is a brand that has quickly affirmed its position with a unique business strategy and a mission to bring sustainable prosperity to Vietnamese customers.
Differentiation to Create Superior Value
From the beginning of its operations in Vietnam in 2019, PineTree chose a bold direction – comprehensive digital securities: “no branches, no brokers, only digital platforms.” This is both an innovation and a difference, reflecting the business philosophy of always putting customers at the core.
This unique strategy has helped PineTree not only optimize costs but also provide many unique experiences for customers. The company pioneered lifetime free trading – a rarity in the Vietnamese market before. At the same time, PineTree is one of the first units to offer an unconditional 9.9% margin interest rate policy, helping customers maximize their financial resources.
To create its own advantage, PineTree continuously invests in technology and is proud to be one of the few enterprises in Vietnam that self-builds and fully owns the securities core system. Applying technological achievements to finance is the key to creating new investment opportunities and enhancing customer experience.
“With PineTree, mastering the securities core system helps us enhance our competitiveness, ensuring that we provide customers with fast, accurate, and optimized services. This demonstrates PineTree’s long-term vision and commitment to sustainable development in the field of digital securities,” said Mr. Lee Jun Hyuck, CEO of PineTree Securities.
This core system is developed on a modern technology platform from Korea with strong support from its parent company, HISC, allowing PineTree to handle large transaction volumes and ensure smoothness and flexibility in its operations. At the same time, it is also one of the first securities companies to integrate modern financial services such as eKYC, 24/7 trading, and online connections with domestic banks.
In the journey of “serving” customers, a series of digital ecosystems with outstanding applications have been built by the company, such as Stock123 – one of the first free investment learning and practicing applications in Vietnam, helping users access securities knowledge from basic to advanced levels. Especially virtual investment practice with real data. Launched in January 2020, just seven months later, Stock123 reached the Top 1 on the app market. So far, there have been more than 350,000 app downloads, more than 300,000 customers, and more than 30,000 monthly active users.
PineTree always puts customers at the core of all activities.
PineX – an investment social network application, where the investor community connects, shares experiences, and quickly updates market information. AlphaTrading – an intelligent application that enables securities trading (stocks, bonds, derivatives, investment portfolios…), financial investment, and asset management efficiently. WebTrading – an online trading platform that provides comprehensive technical analysis and asset management tools…
These platforms are not just trading tools but also act as companions, supporting customers on their journey from novice to professional investors.
Mission and Aspiration for the Vietnamese
PineTree aims to become the leading digital securities company and is committed to bringing sustainable and prosperous investment opportunities to Vietnamese customers. The mission of “bringing sustainable and prosperous investment opportunities through the digital financial platform” guides all the company’s activities.
According to Mr. Lee Jun Hyuck, everyone has the potential to grow and achieve financial prosperity at any stage of life. With superior technology, PineTree is committed to accompanying and supporting customers in overcoming challenges in their investment journey.
Not only providing quality products and services, but PineTree also contributes to building a sustainable investment ecosystem where people can connect, learn, and share knowledge to grow together.
The “sweet fruit” came when, after just five years in Vietnam, PineTree achieved impressive successes. In just over a year of operation (Q1/2021), PineTree made a profit – a feat achieved by very few companies. Ranked in the Top 20 in Vietnam’s securities market share in Q1/2023, the total number of customers increased by 17 times from 2019 to early 2024, and revenue grew by almost 20 times as of July 2024…
“We are proud of our achievements, and more importantly, the trust that customers have placed in PineTree. This motivates us to continue to innovate and develop. If you crave financial prosperity and are ready to face challenges, PineTree will always accompany you with superior and sustainable digital financial solutions,” affirmed Mr. Lee Jun Hyuck.
As a trusted companion and dedicated connector, willing to share and support customers’ financial growth and prosperity, PineTree continuously innovates, expands its digital financial ecosystem, and develops more creative products and services.
Explore PineTree’s inspiring story here: https://pinetree.vn/gioi-thieu/
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