An Exclusive Space for Limited-Edition Collections and Unique Pieces
The Giovanni Flagship Store offers customers exclusive access to limited-edition collections and unique, non-repetitive designs created for true fashion connoisseurs. From rare materials to exquisite craftsmanship, each piece is a work of art, embodying the elegance of Italian fashion.

The collections and unique pieces at Giovanni’s flagship store are the ideal choice for those seeking distinction, class, and a statement of their unique style.
Especially during the grand opening week, Giovanni offers discounts of up to 30% (+20% VIP card). The first customers to visit the Flagship Store will receive a tech suitcase when they shop with a bill of 10 million VND or more. In addition, to enhance the customer experience, Giovanni offers free spa services and professional leather product care, exclusively available at the customer experience center at 18 Doan Tran Nghiep.
A Style Statement in the Heart of the Capital
Strategically located in the heart of the city, the Giovanni Flagship Store is designed as an icon of luxurious living, where fashion meets art, with every detail exuding uniqueness.

The Giovanni Flagship Store is more than just a fashion boutique; it’s a place that awakens emotions and showcases the beauty within, expressed through the language of subtlety, precision, and luxury. Each design tells a story of timeless aesthetics and a distinctive lifestyle.
The store’s interior seamlessly blends modern architecture with Italian spirit, where materials, lighting, and display art come together to create a unique visual symphony. Every step the customer takes is a journey of discovery, where they are inspired to shape their personal style with an unmistakable signature.
Giovanni Introduces its First Premium Customer Experience Center
Marking a strategic step forward in elevating the customer experience, Giovanni introduces its premium customer experience center within the new Flagship space. This is not only a unique model in the Vietnamese fashion market but also a pioneering move towards personalizing services to international standards, where every desire and need of the customer is understood and catered to with absolute dedication.

Personal Style Consulting and Guidance
Customers will receive one-on-one consultations from Giovanni’s leading fashion experts, who not only have a deep understanding of fashion trends but also possess the finesse to capture each customer’s unique qualities, offering the most suitable advice. This is a place where customers can discover and refine their lifestyle and fashion sense, imbued with their personal touch, and experience exclusive services.
Product Personalization and Bespoke Tailoring
From embroidery of names, choice of colors and materials, to custom designs based on measurements, all personal requirements are realized with professionalism and precision. With personalization services, each Giovanni product becomes a unique statement of its owner.

Professional Leather Product Care
The center offers professional care services for premium leather goods, from handbags, wallets, belts to shoes, helping to maintain the original beauty and optimal durability of each design.

Relaxing and Sophisticated Tea Lounge
VIP customers can enjoy tea and relax in the tea lounge, an oasis of calm in the bustling city, feeling the spread of “peaceful energy” and a source of “refreshing energy” that nurtures the love of Vietnamese culture. The tea lounge offers a quiet space where time seems to slow down, allowing customers to fully savor every moment.

Exclusive After-sales Privileges and Experience Priorities
As the first dedicated after-sales center in Vietnam’s luxury fashion industry, the Customer Experience Center accompanies customers in their journey of style. VIP customers will be prioritized to participate in limited-edition collections, exclusive fashion events, and special experiences organized by Giovanni.
With the customer experience center, Giovanni not only sells products but also imparts unique cultural, artistic, and lifestyle values to its premium customers.
Giovanni Flagship Store – The New Benchmark of Premium Experience
With its iconic store at 18 Doan Tran Nghiep, Giovanni once again asserts its pioneering position in the luxury fashion industry, where products, services, and spaces come together to create a premium experience and reflect the sophisticated lifestyle of successful individuals. This is not just a shopping destination but also a symbol of refined taste, true luxury, and an upscale lifestyle.
Be one of the first customers to experience timeless elegance at Giovanni Flagship Store, 18 Doan Tran Nghiep, Hanoi.
The Ultimate Luxury: Fully Furnished Penthouse with Stunning Han River Views
In the world of the elite, owning a one-of-a-kind penthouse is not just about showcasing one’s aesthetic taste, but also asserting one’s status and power. These sought-after residences, particularly those that are move-in ready and boast prime locations in the heart of the city with direct river views and opulent designs, have always been the ultimate aspiration for the ultra-wealthy.