SeABank Ranked Among the Top 10 Most Reputable Private Commercial Banks in Vietnam

The “Top 10 Most Reputable Joint Stock Commercial Banks in Vietnam” ranking has been annually announced since 2016 by Vietnam Report, based on independent and objective research. For the banking sector, the ranking focuses on three main criteria: financial capacity, media reputation, and market evaluation. Vietnam Report scientifically constructs a scoring system for each criterion based on financial reports, media coding methods, independent surveys, and feedback from related entities.

2025 marks the second consecutive year that SeABank has been honored in the “Top 10 Most Reputable Joint Stock Commercial Banks in Vietnam” ranking. This recognition highlights the bank’s effective operations, strong media presence, and positive evaluations from related entities, solidifying SeABank’s reputation and position in the banking system.

With a customer-centric approach, SeABank has continuously diversified its products and services, enhanced service quality, and elevated customer experiences. The bank strongly focuses on a “Digital Convergence” strategy by leveraging modern technology to digitize its operations and business activities, offering customers a more convenient, faster, secure, and safe experience. Additionally, SeABank constantly innovates and initiates personalized journeys, offering a diverse range of “tailor-made” products to meet the unique needs of its diverse customer base.

As of the end of 2024, SeABank served nearly 4 million customers, with a 40% increase in female-owned businesses and a remarkable rise of nearly 500,000 new ebank users compared to 2023. Effective customer experience management has resulted in impressive metrics: a Customer Satisfaction Score (CSAT) of 88% and a Net Promoter Score (NPS) of 55%, indicating a high level of customer loyalty and advocacy.

SeABank’s innovative efforts, digital transformation, customer experience enhancements, and brand reputation have been acknowledged through prestigious awards, including the First-Class Labor Order presented by the President; three consecutive selections as Vietnam’s National Brand by the Ministry of Industry and Trade; 16 consecutive years as a Vietnam Strong Brand; and three consecutive years in The Banker’s “Top 1000 World Banks 2024” ranking. Recently, SeABank was awarded The Bizz for Business Excellence for the fifth time by Worldcob and recognized by The European Magazine in three award categories for sustainable governance, risk management, and e-banking.

SeABank remains committed to its sustainable business strategy, effectively utilizing resources for digital transformation and comprehensive foundation enhancement. By fostering innovation and pioneering changes, the bank will continue to introduce diverse products and services, elevating customer experiences. These initiatives will enhance SeABank’s competitiveness and advance its sustainability goals, bringing it closer to its vision of becoming Vietnam’s most beloved retail bank.

Minh Tài

– 14:31 04/08/2025

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