The Early Gifting Wave and the Business Conundrum
As observed, the primary driving force behind the surge in corporate spending stems from the upcoming four-day National Day holiday on September 2nd. Many companies have decided to present Mid-Autumn Festival gifts early so that their employees can celebrate with their families.
Given this substantial and urgent demand, finding a reputable supplier capable of meeting quantity, quality, and logistics requirements becomes a crucial challenge. KIDO Group, with their thorough preparations, has swiftly become one of the top choices thanks to their diverse product portfolio and comprehensive supporting services. A representative from the Group shared that they have successfully secured substantial orders, including an order of 11,000 boxes of mooncakes from long-term partners in the food, pharmaceutical, and refrigeration industries, with more discussions ongoing ahead of the upcoming holiday.
Titafa Pharma Company chose KIDO’s Bakery as their mooncake brand of choice to gift 1,100 workers ahead of September 2nd, along with their valued clients.
Market Forces in the Retail Sector: When Culture Creates Demand
The impact isn’t limited to the corporate world; the gift market also witnesses a substantial boost from two significant cultural and lifestyle events: Vu Lan (Buddhist Parents’ Day) and the back-to-school season. From an economic perspective, this period prompts consumers to spend on products that hold not only material value but also emphasize spiritual significance, gratitude, and appreciation.
Vu Lan, or the 15th day of the seventh lunar month, is when children express filial piety to their ancestors and parents. Meanwhile, the start of a new school year is when parents show gratitude to teachers. The demand for elegant, thoughtful, and meaningful gifts during these occasions is substantial.
With the upcoming major holidays and the Mid-Autumn Festival, mooncakes have become the top choice for individuals and businesses alike.
Recognizing this market opportunity, KIDO has positioned its products as ideal gift options. With the Tho Phat brand, the message of “Authentic Traditional Flavor” and its Oriental-style design make the products a solemn offering to ancestors or a thoughtful gift for parents and elders. On the other hand, KIDO’s Bakery, with its “Indulge in Delicacies – Share Heartwarming Moments” message and luxurious packaging, is an ideal choice for parents to express gratitude to teachers, or for companies to gift their employees and partners. It conveys respect without being overly materialistic.
Comprehensive Solutions from KIDO Group
By offering a diverse range of products, KIDO not only solves the gift-giving conundrum for the majority of workers with the Tho Phat brand but also meets the needs for VIP gifts and culturally significant presents with KIDO’s Bakery. Premium fillings such as Roasted Chicken with Fish Maw in Hong Kong Sauce, Emperor Crab in Singapore Sauce, and Alaskan King Crab in Black Pepper Sauce continue to be highlights in the high-end segment.
With its elegant design and unique, exquisite sauces, KIDO’s Bakery has been the go-to choice for many organizations to gift their employees ahead of the holidays.
Additionally, supporting services such as logo printing, VAT invoicing, and delivery to the recipient’s door provide a comprehensive logistics and financial solution for all customer segments. The Group also offers customized solutions, including printing corporate logos on mooncake boxes and designing personalized greeting cards for businesses to send to each recipient. For large orders, KIDO will partner with companies to organize Mid-Autumn Festival celebrations.
By understanding and meeting the diverse needs of the market, from corporate welfare to individual cultural traditions, KIDO demonstrates its agility. The company is solidifying its position as a trusted partner, ready to accompany businesses and consumers through this significant festive season.
The Secret Race for Mid-Autumn Festival Gifts in 2025
The Mid-Autumn Festival gift market in 2025 is a highly competitive arena, with tens of thousands of businesses vying for attention. Gifts are no longer mere tokens of appreciation but have become strategic weapons in the battle for premium brand recognition.
The Capital’s Mooncakes: Slashed Prices, Still No Takers
This Mid-Autumn Festival, consumer demand was lackluster, leaving many mooncake vendors in Hanoi with an abundance of unsold goods. In an effort to boost sales and clear inventory, numerous shops implemented significant post-holiday discounts.
The Ultimate Summer Solstice Sale: Mouth-Watering Treats at Unbeatable Prices!
This Mid-Autumn Festival, mooncake vendors witnessed a decline in foot traffic compared to previous years. Despite the early displays and attractive promotions, the build-up to the festival saw an abundance of unsold mooncakes, leaving many businesses disheartened.
The Vietnamese Stock Market Surges as the Top Performer in Asia on Mid-Autumn Festival
The VN-Index surged by 20 points, marking the strongest gain in over a month. With a 1.59% increase, Vietnam’s stock market boasted the best performance in Asia on September 17th.
The Moon Festival: When Hanoi’s Hang Ma Street Empties Out
The usually bustling Hang Ma street in Hanoi falls quiet on the eve of the Mid-Autumn Festival. Instead of the bustling crowds and shoppers that are typical for this time of year, the street welcomes mostly strollers and photographers.
