The Key to Innovation in the Digital Age, as Shared by MB’s CEO

Unveiling the Management Strategies that Led MB to Become a Top 5 Bank

In the first episode of MB InnoWave, hosted by Beauty Queen Bao Ngoc, CEO Pham Nhu Anh shared invaluable insights gained from over 20 years of experience in leading one of the fastest-growing Top 5 banks in the market.

A standout moment in the conversation was his breakthrough perspective on creativity and discipline: “Discipline does not stifle creativity; it is the foundation for it.” This management philosophy showcases a delicate balance between creative freedom and strict operational procedures, fostering an ideal environment for fresh and innovative ideas to thrive and bear practical fruits.

MB employs Agile working methods and Design Thinking in product development, resulting in flexible financial solutions that anticipate and meet the diverse needs of its customers.

Additionally, MB adopts a controlled experimentation approach through the Sandbox model and Minimum Viable Product (MVP), allowing for rapid iteration and failure within a managed risk threshold. As a result, products are continuously refined and optimally market-fit. The bank’s innovation extends across all segments, especially priority customers, through research-backed product development.

With its commitment to innovation and continuous product development, MB solidifies its position among Vietnam’s Top 5 banks, boasting a robust financial foundation. As of June 30, 2024, MB’s total assets amounted to 1,290 trillion VND, with a leading market share in CASA and superior profitability (ROE 20.71%). Moreover, MB gains a distinct competitive edge over its peers through steady growth, efficient management, and a robust digital foundation.

A Personal Journey in Leadership

Beyond the impressive figures and profound management philosophies, CEO Pham Nhu Anh shared his personal story of innovation in his daily work and leadership journey, from being the youngest branch director at 26 to becoming the CEO of MB. He offered insights on innovating daily tasks and managing an organization, drawing from his experience leading tens of thousands of employees, 50% of whom are Gen Z.

For the younger generation, CEO Pham Nhu Anh shared heartfelt advice from his leadership role: embrace perseverance, face challenges head-on, learn from mistakes, and constantly innovate to lead successfully in the digital era. This core spirit has made MB an attractive destination for many passionate and creative young individuals.