With practical financial solutions, the company has helped people meet their daily needs and educational pursuits, thereby promoting consumption and gradually shaping this industry.
A Decade of Shaping the Consumer Finance Industry
Currently, the outstanding balance of consumer loans in Vietnam reaches approximately VND 2.8 quadrillion, equivalent to 20% of the total outstanding debt in the economy. However, according to the UN Capital Development Fund, over 34% of Vietnamese adults remain unbanked, indicating bottlenecks in extending credit to those in genuine need.
In reality, a large number of workers, small traders, and manual laborers face challenges in obtaining loans from traditional banks due to a lack of credit history, proof of income, or collateral. FE CREDIT and the consumer finance industry fill this gap, acting as a “bridge” to connect this underserved segment with legitimate and transparent sources of capital, thereby improving their quality of life.
Established in 2010, FE CREDIT was one of the pioneers in consumer finance. With effective strategies and a diverse range of products catering to customer needs, FE CREDIT has led the industry for over a decade, with a market share of over 50% at its peak, contributing up to 40% of the consolidated profits of its parent bank, VPBank.
Beyond impressive numbers, FE CREDIT creates tangible value for millions of customers. Expenses for home repairs, purchasing a motorbike for livelihood, children’s tuition fees, or medical expenses hold great significance, meeting immediate needs and providing opportunities for workers to focus on their careers. By offering safe and suitable products, FE CREDIT also helps curb black-market lending, reducing financial burdens and potential risks associated with informal credit channels.
Since 2010, when FE CREDIT was founded and the consumer finance industry began its rapid growth, the outstanding balance of consumer loans has consistently grown faster than the overall market, as per statistics from the State Bank of Vietnam. This reflects the importance of consumer finance in driving GDP growth and improving people’s lives.
In the first half of 2025, FE CREDIT’s disbursement revenue grew by 19% year-on-year, continuing to channel crucial capital to support customers’ essential needs in life and work. With stable interest rates, reduced VAT, and policies to boost domestic consumption, people can confidently spend, shop, and improve their quality of life.
Endlessly Empowering Millions of Dreams
The post-pandemic shift in consumption trends and the strong wave of digital transformation bring about new opportunities and challenges. In this context, FE CREDIT strategically “transforms” itself, focusing on building a system that emphasizes professionalism, transparency, and sustainability to continuously enhance service quality and maximize support for customers’ access to legitimate capital for their aspirations.
Putting customers at the heart of its operations, FE CREDIT strengthens robust and multi-dimensional connections with consumers. This ensures that products and promotions are promptly updated, and valuable feedback is received to deeply understand the unique preferences and tastes of each segment. From convenience shopping and tuition fees to linked insurance products, FE CREDIT designs flexible and accessible financial solutions, standing firmly with customers on their journey to realizing their dreams.
FE CREDIT listens and understands its customers, providing tailored financial solutions for unique needs. Image: FE CREDIT
FE CREDIT forges strong relationships with customers through multi-channel platforms, including its corporate website, official Zalo account, customer care hotline, official Facebook page, representative offices, and a nationwide network of partners. This robust ecosystem facilitates quick and easy access to financial solutions.
Notably, the multi-functional FE ONLINE 2.0 app offers comprehensive product information and features, from loan registration and management to credit card applications and digital banking services, providing convenience and enabling customers to manage their finances anytime, anywhere.
FE CREDIT also integrates artificial intelligence (AI) into its smart chatbot, ensuring 24/7 quick responses and creating seamless service experiences. Currently, the company has established over 13,000 sales points nationwide and serves tens of millions of customers.
Beyond its business activities, FE CREDIT prioritizes spreading financial knowledge to empower the community to use capital more efficiently and proactively. The company launched the “Hieu Tien Bot Phien” (Finance Explorer) educational program, offering practical financial education content with relatable scenarios. This helps viewers make informed financial decisions, manage loans effectively, understand their rights and obligations when borrowing, and avoid common risks.
Through its multi-channel customer connections, robust digitalization strategy, superior service quality, and practical financial education initiatives, FE CREDIT not only meets financial needs but also steadfastly accompanies customers on their journey to realizing dreams and improving their quality of life. These efforts solidify customers’ trust in FE CREDIT over the past 15 years and contribute to building a transparent, comprehensive, and sustainable credit ecosystem.
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