From the “Lifeblood” of Infrastructure to National Pride at the National Exhibition
The Exhibition of National Achievements, themed “80 Years of Independence, Freedom, and Happiness,” held from August 28 to September 5 at the National Convention Center in Dong Anh, Hanoi, showcased prominent businesses and reflected the country’s development. Among the participants was Tran Phu TRAFUCO, a renowned National Brand.
Established in 1966, Tran Phu electrical wires and cables have illuminated millions of structures across Vietnam. From safe domestic coils for every home to complex cable systems serving as the “lifeblood” of critical national projects, this well-loved brand has consistently demonstrated its reliability and solid position in the market.
In the “Startup Nation” section of the exhibition, the presence of Tran Phu electrical wires and cables, a long-standing manufacturing brand, symbolized the resilience of domestic enterprises and represented the industrial foundation built and developed over nearly six decades.
Retracing the Journey of Almost Six Sustainable Decades
At the center of Tran Phu’s exhibition space, the concept of a “home” was recreated using a combination of design and LED panorama projection technology, along with 3D Hologram, to showcase important milestones in the company’s history.
Experience the unique exhibition space blending products and modern visual projection technology
The large LED screens dynamically showcased the scale of the factory and its automated production lines meeting European standards. The product quality is assured by advanced technology, stringent control processes, and 100% pure imported copper. Thus, the stringent standards that have quietly built Tran Phu’s reputation for nearly six decades were “retold” through vivid and intuitive visual storytelling.
A brand representative shared: “The foundation of Tran Phu lies in enduring values that have been preserved and passed down through generations. With a receptive spirit, we constantly strive for innovation and improvement so that our products continue to earn the trust of every Vietnamese family.”
Nearly 60 years of brand history relived through representative milestones
Beyond the silent network of sturdy cables within walls, Tran Phu’s exhibition space also buzzed with technology demonstrations, customer interactions, and partner engagements. It was an opportunity for all to share their stories of loyalty to Tran Phu’s electrical wires and cables, and visitors were presented with brand souvenirs.
Continuing the Mission of “Enduring with the Country” in a New Era
Not only did Tran Phu impress with its technology, but its legacy was also attested to by the very people who built the brand. Chatting at the booth, a retired worker with over 30 years of dedication proudly shared: “We used to do a lot of manual work, but now everything is automated. Yet, one thing remains unchanged: the standard of copper purity. It is the honor of Tran Phu.”
The enduring values of the brand are passed on through generations of users
The presence at this national-scale event marked a new phase for Tran Phu TRAFUCO. It reflected the brand’s direction to maintain its market share in Vietnam’s electrical wire and cable industry and its goal of creating sustainable values, embodying the spirit of “Enduring with the Country.”
“For almost six decades, Tran Phu has quietly accompanied the nation’s growth. Today, at this national milestone, we not only reflect on our legacy but also reaffirm our determination to embark on a new journey in the era of global integration,” added the brand representative.
The Tran Phu TRAFUCO booth attracted the attention of numerous visitors
The Exhibition of 80 Years of Socio-Economic Achievements took place from August 28, 2025, to September 5, 2025, at the National Convention Center. The Tran Phu TRAFUCO booth, numbered H3-016, was located in Hall 3’s “Startup Nation” section and was open to visitors throughout the exhibition.
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