PNJ Wins JWA Award for Sustainable Development

According to the organizers, PNJ is among the few enterprises setting a “gold standard” in building, implementing, and governing sustainable development strategies. PNJ’s recognition in the “Sustainability Leadership” category underscores the leadership’s efforts in integrating ESG (Environmental, Social, and Governance) strategies into the company’s overall development plan, creating tangible value for stakeholders.

Specifically, the award evaluates a comprehensive set of criteria, emphasizing the organization’s leadership capabilities: Long-term Visionary Leadership, Innovation and Adaptability, and a Clear Sustainability Roadmap.

At the event, the organizers noted that Vietnam’s leading jewelry brand excelled in all these criteria, thanks to its progressive vision and comprehensive ESG management across the three pillars: Environment (E), Social (S), and Governance (G). This has become a core competitive advantage, enabling PNJ to navigate market volatility and achieve sustained growth.

JWA 2025 honors PNJ in the Sustainability Leadership category. Photo: Tuan Vu

Ms. Tran Phuong Ngoc Thao, Vice Chairwoman of PNJ’s Board of Directors, stated, “Consistently practicing ESG principles has provided a solid foundation, helping us maintain stable growth, enhance market appeal, and create positive value for shareholders, employees, and the community.”

From a governance perspective, PNJ established its ESG Committee in mid-2022. However, the company has been steadfastly pursuing a sustainable development philosophy for 37 years, prioritizing customer and societal interests alongside business goals. PNJ balances financial performance, customer satisfaction, employee development, and community responsibility to create long-term value for all stakeholders.

PNJ integrates technology into its production and business operations. Photo: Tuan Vu

PNJ is Vietnam’s leading jewelry and lifestyle retailer, with over 428 stores nationwide and nearly 9,000 employees, including 1,700 skilled jewelers. PNJ has consistently been recognized as a happy workplace, offering exceptional employee benefits.

Last year, the average salary increase was 7.2%, surpassing the market average. Additionally, the company conducted hundreds of training programs to enhance productivity and foster creativity in the new era.

PNJ also pioneers numerous Corporate Social Responsibility (CSR) initiatives, contributing to local sustainable development. Impactful projects like “Cinderella Dreams,” “Zero-Dong Mini Mart,” “Happy Young Families,” and “Raising Autism Awareness in Vietnamese Children” have significantly improved the lives of beneficiaries, enabling them to pursue their dreams.

PNJ elevates CSR activities, creating a positive impact on the community. Photo: Tuan Vu

PNJ’s robust ESG strategy has delivered outstanding business results. Last year, the company set new records with revenue and post-tax profit reaching VND 37,823 billion and VND 2,115 billion, respectively. Despite market challenges, the first half of this year saw positive revenue and profit growth, achieving 55.1% and 57.1% of the annual targets. Technological integration in retail and modern marketing strategies continue to drive business growth.

PNJ’s brand reputation continues to strengthen. The company has consistently received prestigious awards from international organizations like Fortune Southeast Asia 500, Forbes, and JWA, and has been honored as a National Brand for multiple years. Recently, Brand Finance valued PNJ’s brand at USD 523 million, a nearly 9% increase from last year, ranking it 9th among Vietnam’s Top 10 Strongest Brands.

PNJ is a lifestyle retailer dedicated to enhancing beauty in life. Photo: Tuan Vu

PNJ’s growth potential and transparent governance have attracted prominent financial institutions and foreign investment funds. Notably, in mid-May, the U.S.-based T. Rowe Price Associates became a major shareholder and has since increased its ownership stake.

According to Ms. Thao, PNJ’s focus on sustainable development has not only mitigated risks and improved operational efficiency but also built strong trust among customers, investors, and the community. Committing to ESG principles is expected to be a solid foundation for the company’s next five-year growth phase.