VR City is poised to become the latest must-visit attraction for both locals and international tourists seeking world-class, high-tech entertainment experiences.
The project is co-hosted by two pioneering entities: RSVP Vietnam, one of Vietnam’s leading integrated marketing agencies, and DF Experiences, a Singapore-based developer of world-class intellectual property (IP) products. This collaboration underscores the power of international cooperation and long-term vision in bringing cutting-edge technological experiences to Vietnam.
Immersive Role-Playing Experience
Designed as a “living universe,” VR City offers a fully immersive role-playing experience that transcends conventional entertainment. Participants don’t just watch; they touch, feel, and remember through a fusion of virtual reality (VR) technology, lighting effects, sound, and 5D holography. The highlight is “The Element Code 305,” a journey through space and time featuring vivid 360-degree visuals, delivered in a cinematic style.
Abby Antonio, Founder of RSVP Vietnam, emphasized the project’s significance: “VR City is more than entertainment—it’s a new tourism destination in Vietnam where domestic and international visitors can explore, play, and imagine without limits. With VR City, we’re not just elevating Vietnam’s entertainment industry but also showcasing to the world that this country is ready to lead in creativity and immersive experiences.”
Ms. Abby Antonio and Ms. Hana Tran, Founder & Co-Founder of RSVP Vietnam
Jacky Ong, Co-Founder of DF Experiences, shared at the launch: “In an era of information overload and limited attention, we believe what truly resonates with people isn’t dry data, but unforgettable experiences. From this belief, VR CITY Immersive Experience was born: a bridge between reality and virtuality, art and technology, senses and emotions. Here, children play and explore, young adults socialize and check-in, creators find inspiration, and businesses host immersive brand events or conferences. It’s not just a space—it’s a platform for connection and resonance.”
Immersive experience space at VR City
The centerpiece is “The Element Code 305,” where players join Hao Tian, a robotic dog, and Captain Minh Nguyet on an adventure through ancient ruins, a Moon base, and mysterious extraterrestrial lands. The entire journey is brought to life with 360-degree visuals, delivering a cinematic experience.
Participants exploring VR City
The 4 co-founders of VR City
From left to right: Ms. Abby Antonio, Founder and Director of RSVP Vietnam; Mr. Mike Chong, Founder & CEO of Dezign Format Group; Mr. Jacky Ong, Co-Founder & Managing Director of DFE; Ms. Hana Tran, Co-Founder and CEO of RSVP Vietnam
A New Catalyst for Ho Chi Minh City Tourism
Nguyen Viet Anh, Vice Chairman of the Ho Chi Minh City Tourism Association, commented: “VR City brings a fresh breeze and a modern edutainment model. It will be a high-tech, healthy, and beneficial playground for young people, igniting passion for science, technology, and creativity. It’s also an ideal destination for families, offering opportunities for generations to experience, connect, and engage with future trends together. Bringing cutting-edge virtual reality technology closer to the public aligns perfectly with Ho Chi Minh City’s vision of building a smart city and developing a digital economy.”
Tickets on Sale Now
Following the launch, VR City officially begins ticket sales for six months, starting at 1:30 PM on September 12, 2025, at Level 3, SC VivoCity. Early Bird tickets are priced at 299,000 VND (original price 399,000 VND) with limited availability.
Ticket information and offers are available at https://vrcity.info.
Founded in 2009, RSVP Vietnam is one of Vietnam’s leading integrated marketing companies. From its roots in event organization, RSVP has expanded into brand activation, digital marketing, and public relations. Guided by the vision of connecting brands and communities through emotion, culture, and experience, RSVP is led by two female leaders: Abby Antonio (Founder) and Hana Tran (Co-Founder, CEO).
DF Experiences (DFE), based in Singapore, specializes in developing intellectual property (IP) products across entertainment, education, music, and art. DFE is part of the Dezign Format Group, which listed on the Singapore Exchange (SGX) in August 2025. With a global vision, DFE creates groundbreaking products that enhance cultural and entertainment experiences worldwide.
The collaboration between RSVP Vietnam and DF Experiences on VR City – The Element Code 305 is expected to set a new milestone, positioning Vietnam as a prominent destination on the regional high-tech entertainment map.
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