In September 2025, Newing announced a groundbreaking partnership with Alibaba Global Initiatives (AGI), becoming the first and currently only local partner in Vietnam.
Vietnam is projected to achieve the fastest GDP growth among major Southeast Asian economies in 2025 (HSBC). The region’s digital economy also surged to $263 billion in 2024, a 15% year-on-year increase (Google/Temasek/Bain).
This presents a golden opportunity for Vietnamese businesses to elevate leadership capabilities, accelerate transformation, and solidify their competitive edge in the region.
However, a global McKinsey study reveals that less than 30% of transformation efforts succeed. Companies that bridge the gap between strategy, behavior, and results will gain a decisive advantage.
Newing focuses on addressing the most challenging aspect of transformation identified in international research: embedding new behaviors as “daily operational standards.”
Moving beyond theory, Newing acts as a “high-performance coach” for CEOs and executives, facilitating strategy testing, habit reinforcement, and systemic adjustments for sustainable change.
Since 2022, Newing has partnered with over 100 Vietnamese enterprises across retail, manufacturing, technology, and financial services. These engagements have yielded measurable outcomes, including enhanced employee engagement, operational efficiency, and financial growth—demonstrating how leadership and culture directly translate into business advantages.
Newing’s impact has also been recognized internationally. In a 2019 Bloomberg Markets feature, co-founder and CEO Nguyễn Thị Minh Giang was highlighted for her “people- and culture-centric philosophy,” exemplified by her visit to Zappos.com (USA) to study how cultural values drive business performance. This mindset has become Newing’s signature: adapting global leadership frameworks into actionable strategies within Vietnam’s unique context.
The partnership’s highlights will be unveiled at the Leadership & Organizational Transformation Forum on October 10 in Ho Chi Minh City, featuring Brian A. Wong, former Vice Chairman of Alibaba Group and author of *The Tao of Alibaba*.
Mr. Brian A. Wong, former Vice Chairman of Alibaba Group.
During his 16-year tenure at Alibaba, Mr. Wong founded Alibaba Global Initiatives (AGI) and the Alibaba Global Leadership Academy (AGLA). He now serves as an AGI advisor, sharing insights on China’s digital economy and Alibaba’s management philosophy.
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