Thegioididong and Dien May Xanh Revenue Surges 21% in September

In September 2025, the mobile phone and electronics retail chains under the World Mobile Investment Corporation (HOSE: MWG) achieved a remarkable revenue of 9.4 trillion VND, marking a 21% year-on-year growth and the seventh consecutive month of expansion. These sectors now stand as the primary profit drivers for the diversified retail conglomerate.

0
32

Mr. Doan Van Hieu Em – Executive Board Member at MWG, CEO of MW, and CEO of An Khang Pharma

According to the latest update from MWG, the upward momentum of The Gioi Di Dong and Dien May Xanh in September was driven by iPhone sales and laptop categories. Revenue from mobile phone sales, particularly through the TopZone chain, benefited as Apple launched its iPhone earlier in Vietnam this year.

Both the mobile phone and electronics segments of Mobile World Investment Corporation (HOSE: MWG) are led by Mr. Doan Van Hieu Em through the managing entity, Mobile World Joint Stock Company (MW). During a strategic investor dialogue in early August, MWG leaders revealed plans to IPO its subsidiary MW before 2030.

In terms of business performance, MWG’s mobile phone and electronics segments achieved a cumulative revenue of VND 76.5 trillion in the first nine months, up nearly 15% year-on-year, despite a slow market recovery and a decrease in the average number of stores. The company attributes this positive result to revenue growth in existing stores, driven by a focus on services and comprehensive financial solutions for customers.

Monthly Revenue of The Gioi Di Dong and Dien May Xanh (2018-2025)
Unit: Trillion VND

Source: Compiled from MWG’s periodic reports

For Bach Hoa Xanh, the mini supermarket chain recorded a cumulative nine-month revenue of VND 34.4 trillion, up 14% year-on-year. However, its growth rate has slowed in recent months.

According to MWG, Bach Hoa Xanh’s business efficiency in Q3/2025 improved compared to Q2/2025, thanks to cost optimization and shrinkage control.

As of September, the chain opened 520 new stores this year, with over 50% located in the Central region. These new stores reported positive store-level profits after deducting direct operating and warehousing costs.

In Q4/2025, Bach Hoa Xanh plans to selectively expand into new provinces and regions where it already has a presence. Notably, the chain has begun recruiting staff to expand into the Northern market.

Thua Van

– 11:58 17/10/2025

You may also like

Securities Firms Forecast MWG’s 2026 Profit at VND 8.5 Trillion, Anticipating Bach Hoa Xanh to Accelerate Opening of 6,000 Stores

Vietcap forecasts a remarkable 77% surge in post-tax profit for 2025, reaching an estimated VND 6,559 billion, significantly outpacing the previous year’s performance.

September Revenue for The Gioi Di Dong and Dien May Xanh Surges 21% Driven by iPhone and Laptop Sales

Over the first nine months, the combined revenue of The Gioi Di Dong (TGDD) and Dien May Xanh (DMX) chains surged by VND 9.2 trillion, more than doubling the annual target of VND 4 trillion.

The Wager of Nguyen Duc Tai: Transforming a Math-IT Master’s Graduate into a ‘Zero-Salary’ CEO of Bach Hoa Xanh and the Data Secret Behind Its Miraculous Turnaround

Looking back to April 2023, MWG’s appointment of Mr. Phạm Văn Trọng, a Master of Mathematics and Computer Science, as Acting CEO of Bách Hóa Xanh signaled a strategic shift. This move marked a pivotal step in the restructuring initiated in late 2021, cementing the retailer’s future as one driven by algorithms and data.

World Mobile Group’s Market Cap Hits Record High: Expectations Soar for Bach Hoa Xanh and E-Commerce Expansion

MWG stock, representing The Gioi Di Dong (Mobile World), surged as the retail giant, led by Nguyen Duc Tai, unveiled new initiatives to fuel growth. This move comes as the company seeks fresh momentum in a competitive market.

Afternoon Technical Analysis October 8: Continued Tug-of-War

The VN-Index remains in a tug-of-war as it retests the September 2025 peak (around 1,700-1,711 points). Meanwhile, the HNX-Index hovers near the Middle line of the Bollinger Bands.