On October 30th, durian purchasing stations across Vietnam reported a significant price surge compared to the previous day. Dung Trinh’s station in Dak Lak province quoted a staggering VND 120,000 per kilogram for premium Dona durians (Thai, Monthong variety), while Grade A durians fetched between VND 87,000 and VND 90,000 per kilogram in the Central Highlands region. In the Mekong Delta, Ri 6 Grade A durians reached up to VND 80,000 per kilogram, with Grade B durians priced at VND 75,000 per kilogram.
Mr. Hung, owner of a durian purchasing station in Dak Lak, attributed the price hike to limited harvests and high demand from the Chinese market. He noted that recent government intervention resolved testing bottlenecks, leading to a swift VND 5,000 per kilogram increase in just a few days. However, prices vary significantly between stations, even for durians classified as Grade A or B.
“Due to the scarcity, some traders and stations have temporarily ceased operations as they lack sufficient supply. Additionally, adverse weather conditions have resulted in a surplus of lower-quality durians, priced at only VND 12,000 to VND 15,000 per kilogram, causing economic disparities among farmers,” Mr. Hung explained.
Off-season durians command high prices
Durian Cultivation Boom
The sustained high prices of durians have fueled a rapid expansion in cultivation areas, even in regions prone to flooding or water scarcity.
As of September 2025, Vietnam’s durian cultivation area reached 183,900 hectares, a 12,500-hectare increase compared to the same period last year. This growth is driven not only by small-scale farmers but also by major corporations investing in durian production.
Hoang Anh Gia Lai JSC, chaired by Mr. Doan Nguyen Duc (known as Bầu Đức), recently announced plans to focus on coffee and durian cultivation until 2027.
The company currently cultivates 2,000 hectares of durians and aims to expand to 3,000 hectares by the end of 2027.
Beyond fresh durian sales, Hoang Anh Gia Lai is investing in a 20,000 m² cold storage system for durian freezing and three processing plants in Laos and Vietnam.
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