Techcombank’s Marketing Director to Engage in Dialogue at Asia’s Leading Brand Forum

Techcombank stands as the sole representative of Vietnam’s banking sector at this prestigious event, sharing its transformative journey of building brand resilience rooted in local cultural values. With a DNA deeply intertwined with Vietnamese identity, Techcombank has successfully translated these values into a competitive edge on the global stage. This approach not only fosters exceptional value for customers and communities but also contributes significantly to Vietnam’s national development, elevating its standing in the regional arena.

Amidst the rise of Asian brands aspiring to set global benchmarks, the Brand Finance forum has emerged as a pivotal event in the region. The agenda includes insightful discussions on critical topics such as: (1) How modern Asian culture is reshaping global brand narratives; (2) Localizing brand offerings for diverse markets; (3) The pace and direction of innovation in Asia; and (4) The role of business ethics and sustainability in building trusted brands. Beyond a celebratory event, the forum serves as a platform for dialogue, learning, and networking among top brand leaders across the region.

Ms. Thái Minh Diễm Tú, Director of Marketing at Techcombank and the only Vietnamese CMO to feature in the top 50 CMOs Power List for two consecutive years, will participate in a panel discussion titled “Building Asian Brands: From Cultural Identity to Global Prominence“. Drawing from Techcombank’s 33-year journey to become a leading Vietnamese brand with a valuation exceeding $1.6 billion, her insights will offer a deep dive into the realities, challenges, and imperatives of shaping a global brand in the next phase.

As a bank committed to international standards and pioneering the redefining of next-generation financial services, Techcombank’s comprehensive digital transformation strategy, centered on data and talent, aligns seamlessly with Vietnam’s impressive new development phase. This positions Techcombank as a brand synonymous with national vision, propelling Vietnam’s ascent in the regional and global arenas.

In a world seeking development models grounded in identity, Techcombank exemplifies the delicate balance between preserving heritage and transforming it into brand strength. Alongside other leading Asian brands at the forum, Techcombank is poised to play a pivotal role in the ‘global ascent’ narrative.

According to Brand Finance, by 2025, Vietnam is expected to have 5 brands among the ASEAN 500’s most valuable, with Techcombank being one of these distinguished brands.

Stay tuned for highlights from the event, where the story of Vietnamese brands within the broader Asian landscape—characterized by identity, innovation, and global ambition—will be shared by renowned global leaders.

Discover more about the event here!