Samsonite’s 25-Year Legacy in Vietnam: A Global Brand with 115 Years of History

On the evening of November 8th, Samsonite, the renowned premium luggage, travel bag, and accessory brand, celebrated a significant milestone at its Samsonite Flagship Vincom Đồng Khởi store in Ho Chi Minh City. The event marked 25 years of the brand's official presence in Vietnam, commemorating its journey alongside millions of travel enthusiasts and modern lifestyle aficionados.

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115 Years – A Symbol of Innovation and Sustainability

Founded in the United States in 1910, Samsonite has been recognized for over a century as one of the world’s most prestigious and enduring luggage brands, now present in more than 118 countries. Throughout its 115-year history, Samsonite has continuously innovated in design, technology, and materials, pioneering the fusion of durability, functionality, and aesthetic appeal. The brand’s designs have been honored multiple times with the prestigious Red Dot Award.

25 Years of Accompanying Vietnamese Travelers on Every Journey

Since its official launch in Vietnam in 2000, Samsonite has become a beloved premium luggage brand, with over 100 stores nationwide. Over the past 25 years, Samsonite has not only delivered internationally acclaimed products but has also played a pivotal role in shaping modern, sophisticated, and sustainable travel trends for Vietnamese consumers.

A Night of Celebration – When Travel Becomes a Lifestyle

The anniversary event, held in Ho Chi Minh City, was an intimate gathering of esteemed guests, long-standing partners, and prominent figures from the fashion, art, and media industries. Together, they reflected on Samsonite’s 25-year journey in Vietnam.

The event’s ambiance embodied the spirit of “Life’s a Journey,” a philosophy that has defined Samsonite for over a century. Guests were captivated by iconic collections such as Proxis, C-Lite, Major Lite, Evoa Z, and the latest Paralux series. More than just luggage, these pieces are a statement of style with irresistible allure, as fashionista Khánh Linh eloquently shared:

“Samsonite transcends being a luggage brand; it’s a symbol of a lifestyle where every journey carries its own unique story.”

During the celebration, Samsonite announced a donation of 250 million VND to support communities affected by natural disasters, as a gesture of solidarity during these challenging times. The donation will be directly transferred to a state-authorized relief agency, with full transparency on Samsonite Vietnam’s official Fanpage.

To mark its 25th anniversary, Samsonite is offering an exclusive, once-a-year promotion. Travel enthusiasts can purchase Samsonite suitcases, backpacks, and bags at the best prices, along with special appreciation gifts. For details, contact the hotline at 1800 6360, visit the website https://samsonite-vietnam.com, or message the Samsonite Fanpage.

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