Kixx Lubricant Expands Customer Reach Through GS25 Convenience Stores

Kixx Expands Customer Touchpoints Through GS25 Convenience Stores

Instead of waiting for customers to visit garages or technical service centers, Kixx is taking a proactive approach by bringing its products closer to consumers through familiar locations. November 2025 marks a significant milestone as the South Korean lubricants brand officially launches its products in GS25 convenience stores across Tan Son Nhi Ward, alongside the opening of its first Kixx Station oil change facility.

The initial rollout includes three GS25 locations in Tan Son Nhi Ward, Ho Chi Minh City: GS25 at 314 Tan Ky Tan Quy, GS25 at 105 Tan Ky Tan Quy, and GS25 at 77 Tan Son Nhi. Customers purchasing Kixx lubricants at these stores can bring their products and receipts to the Kixx Station located at GS25, 314 Tan Ky Tan Quy, for a complimentary oil change.

At the station, all procedures are conducted following standardized processes, with each step clearly explained for transparency. Customers can directly observe the technical process, gain insights into vehicle maintenance, and understand the importance of regular servicing. This approach not only enhances trust but also empowers customers to take better care of their vehicles.

Kixx technicians guide customers through vehicle care.

According to Kixx representatives, the partnership with GS25 is part of a strategy to expand touchpoints with individual customers, particularly young adults, office workers, and those unfamiliar with traditional garages. This model leverages GS25’s high foot traffic, offering a more accessible solution tailored to the fast-paced urban lifestyle.

Kixx Introduces Premium Motorcycle Oils to Individual Consumers

While the collaboration with GS25 introduces a fresh approach to customer engagement, Kixx’s product quality remains the cornerstone of its market position in Vietnam. At GS25 stores, two flagship lubricants are available: Kixx MX9 4T SP/MA2 10W-40 for manual motorcycles and Kixx MX9 Scooter SN/MB 5W-40 for scooters.

Kixx’s premium motorcycle lubricants at the service station.

Both products are next-generation oils, developed using GS Caltex’s advanced technology. GS Caltex, a leading South Korean energy conglomerate, ensures global expertise and stringent technical standards. Beyond quality, GS25 customers will also experience Kixx’s new packaging design, which features a modern, globally standardized look as part of the brand’s 2025 repositioning strategy.

Kixx MX9 4T SP/MA2 10W-40 is tailored for 4-stroke engines, meeting the API SP standard for superior protection, reduced wear, and stable performance even in harsh conditions. Its JASO MA/MA2 certification ensures smooth gear shifts and clutch engagement, ideal for urban riders navigating stop-and-go traffic. Its cleaning properties minimize deposits, keep engines cool, and extend lifespan.

Motorcycles receive oil changes at the Kixx Station.

Kixx MX9 Scooter SN/MB 5W-40 is specifically formulated for scooters, which require efficient lubrication from startup. Its synthetic technology, combined with API SN standards, reduces friction, enhances durability, and improves fuel efficiency. The JASO MB certification ensures optimal performance for scooters without wet clutches, delivering a smooth, cool, and reliable ride. It’s compatible with popular models like Vision, PCX, and Vespa, which demand high stability and responsive lubrication.

Kixx Station representatives are optimistic about the new service model in Vietnam.

By introducing internationally certified products into modern retail channels, Kixx demonstrates a strategy focused on both expanding reach and elevating customer experience. Making high-quality lubricants more accessible allows even non-technical users to choose the right product. This foundation is crucial for Kixx to build trust and strengthen its presence in Vietnam’s competitive market.