Black Friday week is the most significant discount period of the year, and the pre-owned tech market sees substantial price drops on various LikeNew iPhone models.
At a tech store in An Khánh Ward (Ho Chi Minh City), staff report a plentiful supply of pre-owned iPhones, with the iPhone 15 Pro Max LikeNew leading sales. During Black Friday, its price drops to just 22.59 million VND, appealing to those seeking a large screen, powerful performance, and cost savings.
The iPhone 16 Pro Max LikeNew also sees a reduction to 25.99 million VND, making it an attractive option for users wanting to experience the latest iPhone generation at a significantly lower price than brand-new models.
Meanwhile, the iPhone 14 Pro Max and iPhone 15 Pro maintain steady demand after price cuts to 16.59–19.39 million VND. Among older flagships, the iPhone 12 Pro starts at 8.99 million VND, offering exceptional value.

The iPhone 15 remains a popular choice among buyers.
In the budget segment, pre-owned iPhone 11 and iPhone 12 models are priced between 5–7 million VND, attracting students and first-time iOS users.
Notably, the newly launched iPhone Air has received lukewarm market response, prompting a price reduction of over 1 million VND to 30.8 million VND for the 256GB version. Similarly, the iPhone 16e, failing to meet user expectations, sees a steep 4.5 million VND drop; the 128GB variant is now just over 12 million VND, while the 256GB version is 15 million VND.
A representative from Di Động Việt notes that Black Friday week offers the deepest annual discounts on pre-owned devices. Competitive pricing, coupled with perks like 7-day trials, 33-day 1-for-1 warranties, and flexible returns, has boosted demand for pre-owned devices.
Nguyễn Lạc Huy, from CellphoneS, highlights that older iPhone models retain strong appeal due to their affordability across diverse customer groups. Black Friday promotions significantly elevate purchasing power compared to previous weeks.
Beyond iPhones, other LikeNew devices also offer competitive pricing. Pre-owned Samsung Galaxy S24 units start at 8.39 million VND, while the Apple Watch Series 10 LikeNew is available for 6.59 million VND.
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