“MB’s ‘Patriotic Tree’ Initiative Greens Its Branches Nationwide: Sowing Pride Across Vietnam’s Landscape”

Aspiring to become a leading digital financial group, MB Bank is not only focused on technological investment but also on spreading humanitarian values. As one of Vietnam’s top 5 banks, MB consistently engages in meaningful community activities, with the “Love for Water” initiative standing out as a hallmark of its efforts.

“Love for Water” is a key component of MB’s comprehensive and practical ESG strategy.

“Love for Water” – Small Actions, Big Impact Across the Nation

Following the positive feedback from the pilot phase during the A80 campaign, MB has expanded the “Love for Water” initiative to 300 branches and transaction offices nationwide. Utilizing Mitsubishi Cleansui’s advanced filtration technology from Japan, MB’s water stations provide customers with convenient and safe drinking water. The system employs hollow fiber membranes, a technology refined over 40 years, ensuring robust filtration while retaining natural minerals. It effectively removes residual chlorine, trihalomethanes, lead, PFOS/PFOA, microplastics, and meets the demand for high-quality water in an environmentally stressed context.

With a filtration rate of 3 liters per minute and a capacity of 8,000 liters, the “Love for Water” stations efficiently serve high volumes of users at MB locations. The system is eco-friendly, producing no wastewater and using no solvents or chemicals.

Operationally, each station features hot and cold water options, overheating protection via Bimetal, Float switch to prevent overflow, safety locks, and leak-proof design for stable and secure operation. The removable water tray facilitates easy cleaning by branch staff. According to a study by Mitsubishi and the University of Tokyo, this system reduces greenhouse gas emissions by over 80% compared to 500ml PET bottled water. Additionally, it is energy-efficient, consuming 100W for cooling and 350W for heating.

By integrating safety, health, and sustainability, “Love for Water” not only provides high-quality drinking water but also demonstrates MB’s commitment to community and environmental well-being.

At MB branches, the “Love for Water” stations are elegantly designed with MB’s signature green, featuring messages like “Love water every day with MB,” “Planting pride across the nation,” and “Don’t forget your bottle.” These simple reminders encourage a green lifestyle, daily hydration, and community responsibility.

MB uses Mitsubishi Cleansui’s filtration technology, a trusted Japanese brand with over 40 years of expertise in providing safe drinking water, ensuring user confidence.

User-Friendly Design – Serving the Community

The “Love for Water” stations feature a modern, recognizable design in MB’s signature green, ensuring stable and safe operation. They provide both hot and cold water, suitable for year-round use.

Placed in branch lobbies, these stations offer easy access to clean water for customers and visitors, enhancing convenience and reflecting MB’s humanitarian values.

“Waiting for transactions with clean water available is very convenient, and it reminds me to stay hydrated,” shared Ms. Thu Hà, an MB customer in Hanoi.

“Love for Water” – MB’s Practical Expression of National Pride

The second phase of “Love for Water” builds on MB’s community initiatives, such as HiGreen – Greening Truong Sa. In collaboration with the Navy, MB aims to plant 1 million trees in Truong Sa, improving the living conditions for soldiers on the islands.

The “Love for Water” initiative brings this spirit to every MB branch, showing care for the community, customers, and visitors who access clean water daily. It’s MB’s way of fostering national pride through tangible, sustainable actions.

Many MB staff feel their work is more meaningful with “Love for Water” stations, as each customer interaction contributes to community welfare.

“Serving numerous customers daily, having ‘Love for Water’ in the lobby enhances comfort and adds value. It’s a small but impactful way MB shows community care,” noted a transaction officer at MB Thu Duc.

“Serving numerous customers daily, having ‘Love for Water’ in the lobby enhances comfort and adds value,” shared a transaction officer at MB Thu Duc.

Through the “Love for Water” project, MB reaffirms its commitment to sustainable development and social responsibility. Each MB branch is not just a financial hub but a center for connecting, sharing, and spreading positive values to the community.

“Love for Water” is now available at all MB branches nationwide during business hours. Visit your nearest MB branch to experience “Love for Water” and share your thoughts on MB’s Fanpage: https://www.facebook.com/VietnamMBBank