MISA Group Positions Agentic AI as a Strategic Pillar

Founded in 1994, MISA has emerged as Vietnam’s leading IT conglomerate, specializing in digital transformation solutions powered by AI for individuals, businesses, and government entities. With a robust presence in 22 countries, MISA serves nearly 400,000 organizational clients and 3.5 million individuals, excelling in high-demand global markets.

As we embrace the digital era, MISA solidifies its position as a pioneer in AI development, focusing on AIaaS (AI as a Service) and AaaS (Agent as a Service). These innovative frameworks deliver Agentic AI solutions, enabling organizations to operate seamlessly 24/7.

Agentic AI: The Strategic Pillar Shaping Future Product Generations

Agentic AI is set to revolutionize MISA’s product lines through three core initiatives. First, transforming enterprise solutions via the Agentic Enterprise model. Second, enhancing public administration products through the Agentic Public Administration framework. Third, developing new public service solutions under the Agentic Public Service model.

Agentic Enterprise: Redefining Future Business Operations with Autonomous Models

Agentic Enterprise embodies the future of self-operating businesses. AI Agents will analyze, decide, and execute across all business processes, continuously learning and adapting within strategic and legal boundaries. MISA emphasizes that Agentic AI complements human roles, with employees focusing on oversight and innovation while Agents handle operations with unparalleled efficiency.

MISA identifies Agentic AI as the cornerstone of its future product strategy

Transitioning from traditional software sales, MISA now offers SaaS solutions with free AI credits, encouraging users to adopt Agent-based workflows. This shift underscores MISA’s evolution into an AI-driven enterprise, highlighted by flagship platforms like MISA AMIS and MISA AMIS OneAI, which integrate cutting-edge Agentic AI capabilities.

Agentic AI: Revolutionizing Public Administration and Services

Expanding beyond enterprises, MISA introduces the Agentic Public Administration model to streamline government operations. AI Agents manage internal processes such as accounting, HR, asset management, and administration, reducing processing times and enhancing productivity for public servants.

Mr. Lữ Thành Long, Chairman of MISA, discusses the company’s strategic rebranding

This approach reinforces the “AI as a Human Partner” philosophy, where public servants oversee critical decisions while Agents ensure accuracy and consistency. Solutions like MISA iGOV, MISA iHOS, and MISA EMIS, alongside AI-powered administrative robots, demonstrate significant efficiency gains across Vietnam’s public sector.

Additionally, the Agentic Public Service model aims to create self-operating public services, enabling governments to deliver faster, more transparent, and personalized citizen experiences. MISA envisions this model as a key driver in enhancing governance quality and public service satisfaction.

Rebranding: A Critical Step Toward the Agentic AI Era

In 2026, MISA will rebrand to reflect its expanded ecosystem and leadership in Agentic AI. The new brand identity positions MISA as a trailblazer in developing AI solutions for businesses, individuals, and governments.

For enterprises, MISA AMIS will function as an Agentic AI Operating System, enabling autonomous operations. In the public sector, MISA’s Agentic AI platforms will optimize state management and public services, marking a new phase in digital governance.

As Vietnam accelerates AI innovation, 2026 will be pivotal for MISA’s strategic transformation. Committed to Agentic AI, MISA aims to empower businesses, organizations, and governments, driving productivity, competitiveness, and sustainable national development.