FE CREDIT Empowers Flood-Affected Communities in Rebuilding Livelihoods

In the aftermath of devastating floods, as roads across Northern and Central Vietnam remain caked in mud, Hung, a dedicated FE CREDIT employee based in Thai Nguyen, embarks on his familiar journey. He navigates through villages, reaching out to customers severely impacted by the natural disaster, offering support and assistance.

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The motorcycle was caked in mud, but he persevered, for as he explained, “This is when customers need me most.”

From special incentives… to tireless strides through flood-stricken areas

In the aftermath of typhoons 10, 11, and the recent typhoon 13, which caused severe damage, FE CREDIT (a member of VPBank’s financial ecosystem) swiftly activated its “rapid response” mode, launching special incentive programs tailored for customers in flood-affected regions across Northern and Central Vietnam. After a brief period of urgent coordination and resource mobilization, these special support packages were implemented: a 50% interest rate reduction for residents of Thai Nguyen, Bac Ninh, Lang Son, Cao Bang, Hue, Da Nang, Khanh Hoa, Dak Lak, and Gia Lai, without requiring proof of actual damage; and a motorcycle loan program with interest rates starting at just 0.5%.

As a long-serving FE CREDIT employee in Dak Lak, Ms. Ngoc Dung vividly recalls a middle-aged customer standing amidst his family’s waterlogged belongings and motorcycle, sighing, “If I can’t repair this bike, I’ll need to buy a new one immediately to continue selling goods, earn income, and rebuild my home after the flood.” Upon learning he qualified for the loan incentive, a rare glimmer of relief lit up his eyes. “Hearing him share his struggles made me incredibly proud of the meaningful work my colleagues and I do,” Ms. Dung shared emotionally.

For many FE CREDIT staff in the North and Central regions, the post-flood days were a marathon of visits to dilapidated homes, eroded roads, and anxious conversations with locals.

Numerous trips required navigating severed routes, and many consultations took place under mud-splattered awnings. Yet, every FE CREDIT employee shared the same thought: “If we don’t show up, families may wait days longer to repair their homes, reopen their shops, or fix their vehicles to resume their livelihoods.”

Thanks to their resilience, thousands of flood-affected customers accessed timely financial support. This wasn’t just a loan—it was a financial lifeline, a helping hand to get back on their feet.

15 Years of Impact: When Consumer Finance Meets Community Responsibility

These flood-relief policies are part of FE CREDIT’s enduring 15-year journey, “Standing Together for the Community, Realizing Dreams.” Recently, FE CREDIT partnered with reputable media outlets like Sai Gon Giai Phong, Nguoi Lao Dong, and Cong An TP HCM to deliver impactful humanitarian initiatives in flood-hit Central and Northern regions, including scholarships, teaching equipment, warm clothing, rice donations, and livelihood restoration funds.

During a late-November relief mission in flood-ravaged Da Nang, a FE CREDIT representative shared, “Post-flood recovery is never easy. FE CREDIT aims to be a pillar of support, helping customers and communities swiftly overcome challenges, stabilize their lives, and rebuild sustainably.”

Beyond natural disasters, FE CREDIT steadfastly supports underprivileged children through hundreds of scholarships, enabling them to pursue education. Parallel initiatives include Tet gifts, charity homes for disadvantaged families and Agent Orange victims, blood drives, medical supplies for the needy, and tributes to war veterans. Notably, FE CREDIT delivered hundreds of water tanks to the drought-stricken Mekong Delta, where every drop of clean water is precious for both crops and livelihoods. Between 2024 and 2025 alone, FE CREDIT allocated over 2.1 billion VND to support vulnerable communities, spreading humanitarian values to millions.

These collective efforts weave a meaningful journey, rooted in the belief that finance achieves its fullest value when it uplifts humanity, supports communities, and builds a more sustainable future.

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