Leading Asian bank UOB has its finger on the pulse of trends to create unique financial services tailored to diverse lifestyles, providing bespoke experiences for its clientele.
Collaborating with renowned brands like Marina Bay Sands, Vietnam Airlines, Shopee, Traveloka, Klook… UOB cements its position not only as a trusted financial institution but also as a customer’s reliable companion. Partnering with the banking giant, customers’ everyday needs from travel, dining to shopping, entertainment are fulfilled seamlessly with added values.
Most recently, in a special campaign launched in Q2/2023, the bank joined hands with celebrated designer Paul Smith, giving UOB Vietnam cardholders the chance to own exclusive lifestyle products, an artistic and fashionable fusion ideated and executed by Paul Smith himself.
Accordingly, cardholders stand a chance to own Paul Smith-designed limited edition products such as Apple AirPods 3rd generation (MagSafe) with Paul Smith AirPods Case or Paul Smith Multi Trim Backpack upon meeting specific spending thresholds.
The “UOB Lucky Draw” program is being rolled out by the bank in 5 countries across the region including Singapore, Thailand, Malaysia, Indonesia, Vietnam. In Vietnam, the program runs from December 2023 to February 2024, with simple mechanics: spending from 2 million VND allows customers to join the lucky draw. A one-of-a-kind Mini PS Bespoke Edition (Mini Cooper) in black with a value of nearly 2 billion VND awaits the luckiest customer. Aside from its staggering value, what makes this Mini Cooper rare is its 3-door design featuring Paul Smith’s signature stripes, produced in extremely limited quantities. It is understood that only 5 units exist worldwide and this is the only one in Vietnam.
After 3 months, the program has received an enthusiastic response with hundreds of thousands of customers participating. On April 03, 2024, the lucky draw ceremony was held at the PV Lounge – Central Plaza building (17 Le Duan, Ben Nghe, District 1, HCMC) and witnessed by representatives from HCMC Department of Industry and Trade, customers, and UOB Vietnam. The fortunate customer who won the unique Mini Cooper was Ms. Phan Thi Huyen Trang, owner of Lucky Draw Code 0004307460000384.
The lucky draw ceremony was graced by Ms. Nguyen Thi Yen Ngoc – Marketing Director of Personal Financial Services from UOB Vietnam
On the morning of April 12th, 2024, at Thaco showroom (Sala Urban Area, Thu Duc City, HCMC), the Mini Cooper was handed over to Ms. Phan Thi Huyen Trang, marking the end of a highly successful campaign by the bank in Vietnam.
Sharing her emotions upon receiving her prize, Ms. Huyen Trang was pleasantly surprised and overjoyed. Over many years as a UOB credit cardholder, what excites the female customer the most is the opportunity to enjoy premium services in various fields, especially while on business trips or traveling abroad. For example, accumulated bonus miles can be redeemed for flight tickets, hotel accommodations, travel expenses, annual fees, daily transactions, and complimentary access to airport VIP lounges as well as travel insurance of up to 10 billion VND. “I would like to express my gratitude to the bank for bringing such an amazing program. I hope this car will accompany me on many wonderful journeys,” said an ecstatic Ms. Huyen Trang.
Mr. Paul Kim, Director of Personal Financial Services – UOB Vietnam presented the prize to the lucky draw winner
In the celebratory atmosphere of the car handover ceremony, Mr. Paul Kim, Director of Personal Financial Services – UOB Vietnam shared: “The Lucky Draw program is a testament to our commitment to curating the best offers for our credit card customers, as well as to always doing right by our customers.
This is also a chance for us to express our gratitude to all customers who have continually trusted and used UOB’s products and services by tripling the rewards for every spending of just 2 million VND, giving them the opportunity to own this one-of-a-kind Mini Cooper.”
With numerous exclusive customer events and promotions, UOB has become the ideal bank for those who value culture and bespoke experiences. More than just a convenient payment tool for everyday spending, UOB opens the door for customers to live their passions to the fullest and realize their life’s aspirations.
Culture enthusiasts and those seeking elevated experiences with privileges, visit the UOB website here to explore and enjoy them today!
