The Most ‘Viral’ Bank on Social Media: VIB Takes the Crown

VIB Takes the Lead in Social Media Marketing Race

The bank marketing summer race heated up in June 2024, with a 29% increase in social media discussions compared to the previous month. Doubling the industry average, VIB has become the center of attention with a remarkable 64% increase in discussions and a 67% rise in participants.

With these impressive results, VIB has climbed to the top spot in the YMI Brand Ranking for June 2024. This ranking measures the buzz and campaign effectiveness of brands on social media, evaluated by YouNet Media’s SocialHeat platform across four key indicators.

To achieve this leading position, VIB not only went viral across platforms but also maintained positive discussions. If you loved the reality music show “Anh Trai Say Hi” and applauded the accompanying bank, hundreds of thousands of others are doing the same. This key campaign has driven VIB’s appeal during this summer season.

Additionally, VIB joined the marketing race with a series of content pieces titled “Unlocking VIB’s Credit Card Ecosystem,” celebrating the milestone of 750,000 cards—an eightfold increase since the restructuring of their card segment in 2018. Accompanying this were promotional campaigns for credit cards, including a series of minigames offering attractive vouchers and livestreams with KOLs.

Stirring Up Social Media with “Anh Trai Say Hi”

Premiering in mid-June, “Anh Trai Say Hi” quickly sparked explosive discussions about its talented cast of singers, rappers, and actors, who not only showcased their skills but also entertained with their hilarious and witty banter. With captivating content, the show rapidly amassed billions of global views after just seven episodes, consistently ranking in the Top 1, 2, and 3 on YouTube and Music Trending.

The show’s virality was further amplified by three key factors: a stellar lineup of 30 heartthrobs with massive fandoms, MC Tran Thanh with his 18 million Facebook fans, and the broadcasting platforms VieON & Vie Channel, boasting over 25 million followers.

In each episode, VIB left its creative mark, seamlessly integrating its message of “Leading the Card Trend” into the content. VIB also showcased its range of premium credit cards through everyday artist spending stories and humorous “cheap moments” within the shared house setting.

VIB’s subtle presence extended to the stage design, props, and merchandise, creating a sense of closeness between the audience, their idols, and the sponsor. To extend the discussion and engagement beyond each episode, VIB promoted exclusive offers on social media, including free limited-edition caps and jackets for fans who opened accounts or referred friends.

In the week of July 2nd to 8th, “Anh Trai Say Hi” broke new records, generating over 462,220 discussions and 11.89 million interactions, as measured by YouNet Media.

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