With a sustainable development strategy to elevate the value of Vietnamese specialties, Masan Consumer Holdings – the Nam Ngu brand, has collaborated with regions famous for their unique specialties. The company conducts extensive research and development to introduce high-quality products to the market, bringing regional specialties to consumers nationwide.
Accompanying the mission of promoting renowned local specialties from all over Vietnam, the exploration and research to incorporate Vietnamese agricultural products into daily consumables is the driving force behind the company’s product development team. Their dedication results in high-quality products that meet consumer demands.
The consumption of over 5 million bottles of Nam Ngu Ly Son Garlic Chili Sauce within the first year of its launch testifies to the consumers’ trust in a superior-quality product associated with the famous Ly Son garlic. This partnership has elevated the reputation and value of Ly Son garlic to new heights.
Ly Son garlic is renowned for its pungent aroma, spicy yet mildly sweet taste, small white cloves with uniform segments, and a high content of essential oil. It is favored by consumers as a condiment and valued in medicine, selling at a price three to four times higher than regular garlic, showcasing the true worth of this local specialty.
By enhancing the value of this precious garlic and the brand, farmers in Ly Son will enjoy higher incomes and peace of mind. They can focus on cultivating and increasing the yield of this renowned local product, thereby contributing to the sustainable development of the local economy. Nam Ngu has signed a long-term agreement with the People’s Committee and farmers of Ly Son Island to supply Ly Son Garlic from July 1, 2023, for the production of Nam Ngu Ly Son Garlic Chili Sauce, ensuring a stable market for this specialty and supporting the local economy.
At the promotion event on August 17, 2024, the representatives of Ly Son farmers were joined by the Ministry of Agriculture and Rural Development, the People’s Committee of Ly Son District, and the Nam Ngu Ly Son Garlic Chili Sauce brand from Masan Consumer Holdings. Together, they pledged to vigorously promote Ly Son garlic, not only in the domestic market but also abroad. The brand’s mission is to accompany farmers in developing the local economy and elevating Vietnamese specialties, as evidenced by their long-term orientation. This strategy ensures consumers can enjoy Nam Ngu Ly Son Garlic Chili Sauce made with 100% garlic from Ly Son Island, available in supermarkets, stores, and retail outlets nationwide.
This commitment is a testament to Masan Consumer’s continuous journey of elevating local specialties, including garlic, ginger, chili, pepper, onion, and turmeric, in partnership with farmers across the country and abroad through the “Go global – Make Vietnamese Foods – Global Foods” strategy. It enhances the economic value of Vietnamese specialties, promotes Vietnamese cuisine, and improves the livelihoods of Vietnamese farmers.
At this event, Masan Consumer Holdings also presented a support package worth VND 1 billion for the sustainable development of Ly Son Island. This contribution will be used to expand the irrigation system for agriculture, utilizing water from the Thoi Loi reservoir to ensure a stable water supply for garlic cultivation, benefiting the local farming community.
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