The event was graced by the presence of the Japanese Consulate General in Ho Chi Minh City, the Japan External Trade Organization (JETRO) Ho Chi Minh City Office, and 50 business representatives, partners, and suppliers from both countries.
Recounting the formation and development of the partnership between Morinaga and Con Cung, Ms. Le Van May, General Director of Morinaga Le May Vietnam, shared that the collaboration aimed to bring the best products to Vietnamese consumers. Over the past decade, both parties have continuously reaped positive results.
“Our partnership with Con Cung has helped Morinaga achieve significant growth in brand recognition and coverage, increasing touchpoints with Vietnamese families in terms of both sales and media presence. Amid the wave of consuming Japanese nutritional products for young children, Morinaga has become one of the leading brands trusted by Vietnamese mothers.”
Echoing this sentiment, Mr. Ueyama Hiroshi, representative of Morinaga Milk Group, expressed his sincere gratitude to Con Cung, the largest mom-and-baby supermarket chain in Vietnam. He highlighted that Vietnam is positioned as one of the most important countries in Morinaga’s development strategy due to its remarkable high-growth rate.
Speaking about their efforts to conquer the Vietnamese market, he stated, “We hope that the products manufactured with modern technology, which we have meticulously cultivated in Japan for over a century, will always be favored and appreciated in the Vietnamese market. In the future, we aim to continue expanding our product offerings to Vietnamese consumers and hope to receive their continued support.”
Committed to enhancing quality, Morinaga Milk Group has successfully incorporated Lactoferrin, a natural protein that boosts the immune system, into their children’s milk products.
Dr. Yohei Kitamura, Health and Nutrition Research Institute specialist from Morinaga Milk Group, shares research achievements regarding Lactoferrin.
The celebration of the decade-long cooperation between Morinaga and Con Cung marked an important milestone for both parties to reflect on their achievements. Mr. Luu Anh Tien, representing Con Cung, shared, “After six months of strong collaboration, Morinaga’s sales at Con Cung have doubled compared to the beginning of the year, and are expected to triple by the end of the year.” Amid the joyous atmosphere of the event, the General Director and Co-founder of Con Cung expressed optimism: “We plan to increase touchpoints in the number of stores in the next two years while strengthening our e-commerce channel. After today’s signing ceremony, we believe that consumers will associate Morinaga with Con Cung whenever they purchase Morinaga products.”
Mr. Luu Anh Tien, General Director and Co-founder of Con Cung, expresses his gratitude to bilateral collaborators and partners and looks forward to exceptional future development.
Witnessing the achievements of Con Cung and Morinaga, Mr. Furudate Seiki, Deputy Consul General at the Japanese Consulate General in Ho Chi Minh City, extended his best wishes for the companies’ growth as they embark on their shared mission.
Mr. Furudate Seiki, Deputy Consul General at the Japanese Consulate General in Ho Chi Minh City, rejoices in the companies’ accomplishments and wishes for continued success in their bilateral collaboration.
Morinaga’s brand ambassador, runner-up Thuy Van, graced the event with a dignified and feminine presence. As a modern mother, Thuy Van expressed her happiness at being invited to be an ambassador for a brand she trusts. She also shared her personal story of “falling in love” with Morinaga, from using their maternity milk to trusting them for her son, Nhat Ton.
Brand Ambassador Thuy Van shares her personal story of using Morinaga milk to care for herself during pregnancy and her baby.
Concluding the program, representatives from Morinaga and Con Cung, along with the delegates, performed a strategic cooperation announcement ceremony. This ritual symbolized the persistent efforts of Con Cung and Morinaga in fulfilling their shared mission of bringing “Health for Babies and Smiles for Mothers.”
The delegates participated in a sand pouring ceremony to fill up the main message, “Health for Babies and Smiles for Mothers.”
With this collaboration, Morinaga and Con Cung aim to seek and develop convenient and high-quality products. In the future, Morinaga pledges to introduce more diverse and functional products to offer consumers a wider range of choices.
