Heineken 0.0 is proud to announce its sponsorship of the prestigious Gumball 3000 journey, joining forces to spread the important message of ‘Drink Responsibly’ during Road Safety Month.
As part of the Gumball 3000 exhibition, enthusiasts had the opportunity to engage in cultural exchanges and indulge in the sophisticated taste of Heineken 0.0, a smooth, malt-flavored non-alcoholic beverage, offering a refreshing 0-degree experience. Before and after drinking, participants underwent breathalyzer tests to promote responsible drinking.
Participants enthusiastically enjoying Heineken 0.0. Photo: Heineken
Racers enjoying Heineken 0.0 at the event. Photo: Heineken
Fabo Nguyen, a prominent Youtuber and Hypebeast, attended the event and shared his enthusiasm for Heineken 0.0, stating that it represents a modern lifestyle that he is eager to share with his international friends.
“I am proud to see the culture of responsible drinking gaining popularity in Vietnam,” he said. “It was great to see everyone’s enthusiastic response when I shared Heineken 0.0, which has 0.0% alcohol, with my friends who share the same passion. Being part of this international event and responsibly enjoying the famous taste of Heineken with fellow enthusiasts was truly memorable.”
Fabo Nguyen with Heineken 0.0 at Gumball 3000. Photo: Heineken
John Culliford, a Belgian director and owner of the Ferrari 488 Pista Spider, shared his thoughts: “I have participated in Gumball 3000 for many years, and this is the first time I’ve had the pleasure of trying Heineken 0.0 at the event. I absolutely loved the refreshing taste of the ice-cold Heineken 0.0, which allowed me to fully enjoy the exhibition while staying sharp and focused for the upcoming drive.”
John Culliford with his co-pilot, Pog, and their Ferrari 488 Pista Spider. Photo: Heineken
Heineken 0.0 is quickly becoming the trusted choice for drivers, including Green SM drivers and even Max Verstappen, the Formula F1 champion. They view Heineken 0.0 as an ideal and responsible option, ensuring drivers stay alert and safe on the road. Heineken 0.0 has been certified with 0.0% alcohol content through standardized tests at reputable Certification Centers across Vietnam, including Quatest 3, Eurofins, Deming, Quatest 2, Quacert, Quatest 1, and NACEFA.
Guests celebrating with the malt beverage, Heineken 0.0. Photo: Heineken
Heineken Vietnam’s partnership with the international Gumball 3000 journey in Ho Chi Minh City holds significant value as people become more conscious of the “Drink, don’t drive” message. A Heineken 0.0 brand representative shared: “Heineken 0.0 is committed not only to delivering premium experiences alongside Gumball 3000 but also to promoting our mission of fostering a responsible drinking culture within the community.”
The 0-Degree Station model present at the event. Photo: Heineken
Through its activities at the exhibition, Heineken Vietnam not only provided enjoyable experiences but also raised awareness about the importance of responsible drinking, solidifying its pioneering role in building a safe and healthy society. The collaboration between Heineken 0.0, a malt beverage, and Gumball 3000, a supercar journey, marks a new chapter for both brands, offering global citizens a premium experience. Learn more about Heineken 0.0 and take advantage of special offers here!
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Around 15 supercars from Mr. Dang Le Nguyen Vu’s collection of 700 vehicles made a stunning appearance at the Gumball 3000 event. Among these supercars, the VinFast VF 9 electric car stood out, proudly holding its own alongside the likes of Pagani and Koenigsegg.
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The Gumball 3000 supercar rally is not just a parade, but a platform for car owners to showcase their creativity through unique modifications and one-of-a-kind features on their vehicles. It’s an opportunity for these enthusiasts to express their passion and artistry, taking their cars beyond mere transportation and turning them into rolling works of art.
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Alongside providing entertainment, Gumball 3000 demonstrates its commitment to community and charity by organizing a special auction to raise funds for relief efforts in Northern Vietnam, which has been impacted by natural disasters.
