Ms. Thu Trang, a seller of hong thach tran chau (Phuc Tho district, Hanoi), advertises this fruit as “super sweet, cute and small in size, ripe and juicy, with a texture like jelly.”

Hong thach tran chau is advertised as being brought into Vietnam from China

The price of Chinese hong thach tran chau is three to four times higher than that of Vietnamese ones, ranging from 100,000 to 120,000 VND per kg. This fruit is introduced by many sellers as being grown in Phu Binh, China, which they advertise as the oldest and most renowned region for growing this particular variety of plum.

“The Yoshino Plum Museum in Japan, the only museum dedicated to plums in the world, mentions that China is a famous producer of high-quality plums, and among them, the plums from Phu Binh are considered the finest” – this is how elaborately some sellers describe the origin of this fruit.

Interestingly, many sellers promote the idea that this fruit is brought into Vietnam through personal carry due to its primary consumption in the Chinese domestic market.

However, when contacted for bulk orders, one seller mentioned that they could provide several hundred kilograms, but the customer would need to make a deposit first. The fruit will then be imported in large quantities.

Many consumers are intrigued by this fruit and want to try it because of its unique characteristics. For instance, Ms. Mai Hoa from Long Bien district, Hanoi, shared that she had just ordered 2 kg of this plum online and found its flavor quite unusual, lacking the astringent taste typical of plums.

Mr. Nguyen Thanh Binh, Chairman of the Vietnam Vegetables and Fruits Association, advises consumers to purchase products with clear origin traceability and choose reputable distributors who guarantee quality.

According to Mr. Binh, while it is understandable that consumers are curious about exotic flavors and want to try them, it is essential to prioritize products with traceable origins and assured quality.

Regarding the role of authorities, the Chairman of the Vietnam Vegetables and Fruits Association recommends that imported products undergo quality inspections to ensure safety for consumers. He also emphasizes the need for stricter monitoring of unofficial channels, such as trails and border gates, to prevent low-quality goods from entering the Vietnamese market.

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