With the aspiration of “Elevating Individuals to Elevate the Nation,” MSB enters its 34th year with a new spirit of empathy and humanity. Beyond financial decisions, MSB aims to become a part of every Vietnamese person’s life journey, where emotions are cherished, passions are fueled, and dreams take flight.
Elevating Lifestyles with Artistic Sensibilities
MSB believes that individuals flourish when their souls are delicately nurtured. Thus, the bank has chosen music, the universal language of emotions, to forge deeper connections with the community. On August 9, 2025, at the Ho Guom Theater, MSB presented “Harmonia Brillante – A Brilliant Symphony,” as part of the “Symphonic Ascent with the Nation” series. This musical event not only offered customers a brilliant showcase but also marked MSB’s 34th anniversary, portraying an image of a bank in constant innovation.
Earlier in 2025, MSB hosted “Elite Mindfulness,” an exquisite musical event designed to appreciate its premium customers. Along with this, the bank’s ongoing patronage of academic music events has contributed to shaping a distinct style—one that is elegant, profound, and imbued with lasting artistic value.
Harmonia Brillante – A Brilliant Symphony
Through music, MSB affirms its commitment to not just offering financial products but also elevating its customers’ lifestyles and sensibilities, nurturing them in a subtle, modern, and inspiring way.
“We strive to understand the profound yet silent aspects of every life journey,” a representative from MSB shared. “By infusing music into our brand story, we aim to forge emotional connections and gradually build trust. We forge this trust through our relentless pursuit of understanding.”
Empowering the Youth through Sports
While music speaks to the soul, sports ignite the spirit and foster a strong mindset. Recognizing the role of sports in shaping future generations, MSB, in its 34th year, partnered with the VBA StarX professional basketball league for its 10th season, aiming to empower Vietnamese youth based on the foundation of “strong bodies and resilient minds.”
MSB’s partnership with VBA StarX
Beyond the thrilling games, MSB and VBA presented engaging activities that blended finance, education, sports, and art. Audiences were not only treated to a vibrant basketball atmosphere but also inspired by musical performances and insightful lessons from basketball idols, the Zhang Twins.
An inspiring performance during the VBA StarX event
By investing in sports—a crucible for forging willpower and determination—MSB showcases its enduring aspiration to nurture a generation of strong-willed youth who dare to pursue their passions and are resilient enough to take charge of their future. Beyond financial support, MSB aspires to be a catalyst for dreams that blossom on the sports field.
Elevating Sustainability through Products and Services
In tune with the sustainable development trend, MSB aims to soar towards a greener future alongside its customers and the community. To commemorate its 34th anniversary, the bank introduced a special promotion with a 0% interest installment plan for purchasing electric motorcycles (Vinfast, Dat Bike, YADEA, etc.) using MSB credit cards, valid from July 28 to September 28, 2025.
MSB’s green initiative with electric motorcycle promotions
This program offers flexible options tailored to customers’ spending needs. Transactions ranging from 12 to 40 million VND are eligible for the 0% interest installment plan, along with a waiver of early repayment fees. For conversions to the installment plan, transactions between 12 and 15 million VND incur no fees, while those between 15 and 40 million VND have a 1% fee.
Additionally, MSB has collaborated with the e-commerce platform Shopee to facilitate convenient online registrations for the 0% installment plan on electric vehicle purchases, maximizing convenience for customers embracing green transportation. For details, visit here.
With the message of “Let Every Journey Begin with a Green Dawn,” MSB not only provides financial support but also inspires a new lifestyle where every consumer choice positively impacts the environment and community. This is MSB’s way of fostering a civilized, sustainable, and modern way of life, true to its “elevating” spirit throughout its development journey.
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