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Home Enterprise The Real Estate Renaissance: Unveiling a New Era of Opportunities
  • Enterprise

The Real Estate Renaissance: Unveiling a New Era of Opportunities

In the dynamic world of real estate, a strategic rebranding has become a pivotal move for businesses aiming to thrive in a new era. A simple tweak to a company name or a refreshed logo can be a powerful tool to attract partners and align with evolving goals.

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4 September, 2025
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    Danh Khôi Group Rebrands as NRC Corporation

    The 2025 Annual General Meeting of Shareholders of Danh Khoi Joint Stock Group (code: NRC, HNX floor) held on June 24 approved the change of the company’s name from “Danh Khoi Joint Stock Group Company” to “NRC Joint Stock Group Company”, with the abbreviated name being NRC Corp.

    According to the 17th Business Registration Certificate of Change dated July 31, 2025, Danh Khoi Joint Stock Group has officially changed its name to NRC Joint Stock Group (NRC Corp).

    Logo of Danh Khoi Group after the name change

    The management board believes that “Danh Khoi” is a brand closely associated with the company’s real estate business. Meanwhile, the company is diversifying into new industries, hence the need for a new brand.

    Accordingly, NRC aims to continue strengthening its real estate business while expanding into new areas such as high-tech agriculture, pharmaceuticals, medical supplies, and healthcare.

    NRC’s decision to expand into new business areas is based on its recognition of the significant potential and scalability by leveraging the utilities and conveniences offered at the projects invested or co-invested by the company.

    To realize its business expansion plans, NRC has announced a resolution to establish NRC Pharma Co., Ltd.

    The new legal entity has a charter capital of VND 50 billion, wholly owned by NRC, with 24 registered business sectors, mainly focusing on the wholesale of household goods, including cosmetics, pharmaceuticals, vaccines, medical supplies, groceries, and personal items. Mr. Trinh Van Bao has been appointed as the representative of NRC’s capital contribution at NRC Pharma.

    Van Phu – Invest Renamed as Van Phu Real Estate Development

    Van Phu – Invest Joint Stock Company (code: VPI) has changed its name to Van Phu Real Estate Development Joint Stock Company following the approval of its Annual General Meeting of Shareholders in April 2025. This is the first time the company has changed its name since its equitization in 2008.

    Chairman To Nhu Toan stated that the company’s strategy for the next ten years will focus on real estate, especially residential and urban areas. Therefore, the name change emphasizes their investment field. The previous name could cause confusion, suggesting that the company invests in multiple industries.

    Big Invest Group Becomes Big Group Holdings

    The owner of the BIG Hotel chain, Big Invest Group Joint Stock Company (code: BIG, on UPCoM), has changed its name to Big Group Holdings Joint Stock Company.

    The management board announced that the company would concentrate its resources on four main areas: real estate, commerce, finance, and soon technology. They expect this change to increase flexibility and capture more investment opportunities in a volatile economic context.

    On the other hand, the hotel chain is a crucial strategic segment in the Holdings model that BIG officially transitioned to after the 2025 Annual General Meeting of Shareholders. The BIG management board intends to continue investing in and developing the hotel-apartment-homestay system with a nationwide expansion goal.

    Nha Thu Duc and LDG Investment Unveil New Logos

    At the Extraordinary General Meeting of Shareholders in February 2025, Thu Duc House Development Joint Stock Company (code: TDH) introduced a new management board and a new logo.

    Mr. Tran Thanh Vinh, representing the new Board of Directors, shared that the logo change demonstrates the new management’s determination to innovate and transform the company this year.

    This is the second time in three years that Thu Duc House has changed its logo (2023-2025).

    Similarly, LDG Investment Joint Stock Company (code: LDG) unexpectedly announced a change in its corporate logo. This is the second time in four years that the company has modified its brand identity.

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    SOURCEcafef
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