The Ultimate 6.6 Mega Sale: Lazada Empowers Vietnamese Sellers with AI Innovation

On May 22, Lazada kicked off its Mega Sales 6.6 campaign with the participation of over 400 sellers. The event offered a chance for sellers to prepare for the summer shopping season, network, share experiences, and learn about new trends in business operations. With AI reshaping e-commerce and the online race intensifying, Lazada demonstrated its commitment to building an innovative platform that boosts revenue growth and supports sellers’ long-term development with practical technology solutions.

Lazada’s AI Ecosystem: Optimal Solutions for Sellers

According to McKinsey & Company data, businesses that apply AI in sales and marketing can increase their revenue by up to 15% and reduce operating costs by about 20%. In Vietnam, 94% of sellers believe AI boosts productivity, while only 35% worry about implementation costs and time. These positive numbers reflect the Vietnamese seller community’s readiness for innovation, especially as AI plays an increasingly important role in e-commerce.

Given this context, Ms. Thanh Doan, Director of Operations at Lazada Vietnam, shared: “Lazada considers the sustainable development of sellers as a direct measure of the platform’s success. Therefore, we continuously invest in technology to ensure that large-scale campaigns like 6.6 bring significant results and practical value to our seller community.”

To support sellers in efficient operations and sustainable growth, Lazada integrates AI solutions directly into its e-commerce ecosystem, such as AI Smart Listing for quick product uploads from images or keywords, AI Smart Product Optimization for title, description, and image enhancements to improve customer reach, and Lazada Business Advisor for consumer behavior insights. Additionally, Lazada offers other AI tools like Lazada Sponsored Solutions and AI-Powered Translations.

Seizing Seasonal Opportunities for Growth

In e-commerce, summer is always one of the peak shopping seasons. Along with this, the consumption of beauty, sun protection, travel fashion, outdoor sports, and summer appliances surges, creating vast opportunities for sellers. Therefore, summer is ideal for launching new products, boosting visibility, and increasing sales through elevated traffic across the platform.

To maximize the peak season, sellers can leverage AI solutions and participate in Lazada’s booster activities like Max Sponsorship and the Enhancement Campaign to achieve significant results during Mega Sales. As consumers often search for products 1-2 weeks before the sale explosion, sellers should initiate campaigns at least seven days in advance to allow the learning system to optimize product display and distribution timely.

Sellers attending the event received Lazada’s “Selling 101” guide, a detailed instruction on opening a shop, important tools, and effective operational strategies on the platform.

Simultaneously, sellers can enhance their new product launches by utilizing Opportunity Center, offering early bird prices to attract traffic, and sponsoring new product displays for the first 90 days. Notably, the Opportunity Center solution stands out by showcasing hot products, increasing their visibility by 1.5 times, views by 2-3 times, and sales by up to 25 times in the first month.

6.6 Mega Sale – The Golden Time to Boost Revenue

Lazada has designed the 6.6 Mega Sale campaign on a larger scale across the region, offering deeper discounts and a smarter display system, promising to significantly increase traffic and improve conversion rates.

To maximize visitor traffic, sellers should focus on four key factors: clearly defining the target audience for their main business category and potentially expanding to related categories; intelligently categorizing shopping carts according to flagship, bait, complementary, and seed products; emphasizing multi-platform communication to retain customers; and registering for the campaign early, at least two weeks in advance, to optimize product display, inventory, and assortment for improved conversion rates. Implementing these strategies synchronously will provide a solid foundation for sellers to excel during the Mega Sale season.

With a comprehensive AI ecosystem, a range of operational optimization tools, and large-scale sales campaigns like the 6.6 Mega Sale, Lazada is building a robust e-commerce platform for Vietnam’s seller community. The 6.6 campaign is a crucial moment for sellers to maximize their technological advantages, seize seasonal opportunities, and implement well-planned strategies to accelerate growth and expand their long-term development potential.