Saigon Co.op Appoints New CEO

On October 9-10, the Ho Chi Minh City Trade Union Cooperative Alliance (Saigon Co.op) held a ceremony to announce the appointment of Mr. Pham Trung Kien – Deputy General Director of Saigon Co.op and General Director of Saigon Co.op Investment and Development Joint Stock Company – as the new General Director of Saigon Co.op.

Mr. Pham Trung Kien is a homegrown leader within Saigon Co.op, with over 20 years of experience and dedication in the fields of commercial infrastructure planning, investment, and modern retail development.

Speaking at the ceremony, Mr. Nguyen Van Dung, Vice Chairman of Ho Chi Minh City People’s Committee, acknowledged and praised the outstanding achievements of Saigon Co.op over its 35 years of development.

Saigon Co.op is a leading cooperative economic model, operating efficiently and making significant contributions to the city’s socio-economic development. It stands as a pioneer in the movement to advance the collective economy.

The Vice Chairman emphasized that in the face of increasing domestic and international retail competition, Saigon Co.op must continue to uphold its traditions of unity, dynamism, and creativity. The company should relentlessly innovate its management methods, enhance operational efficiency, and maintain its position as a leading cooperative retail brand deeply connected to consumers across Vietnam.

“I am confident that in his new role, Mr. Pham Trung Kien, alongside the leadership team, party committee, and all employees of Saigon Co.op, will continue to demonstrate responsibility, resilience, intelligence, and unity. Together, they will drive Saigon Co.op toward sustainable and effective growth, solidifying its position as a flagship of the cooperative economy and a source of pride for Ho Chi Minh City,” the Vice Chairman stated.

In his acceptance speech, Mr. Pham Trung Kien expressed his gratitude to the Ho Chi Minh City Party Committee, People’s Committee, and the entire Saigon Co.op team for entrusting him with this significant responsibility during a challenging period for the retail market.

“This is a great honor but also a heavy responsibility. I am keenly aware that Saigon Co.op must undergo significant innovation, adapt flexibly, and pursue sustainable development. Together with the leadership team, we will continue to build upon our traditional values, unity, and creativity – the very essence and strength of Saigon Co.op,” Mr. Kien shared.

The new General Director pledged to work alongside all employees to harness collective strength, foster a spirit of innovation, and strive to fulfill their duties. Their efforts will contribute to achieving the city’s socio-economic development goals and establishing Saigon Co.op as a modern, efficient cooperative model that engages the community and ensures long-term growth.