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Record-Breaking Revenue: Hanoi Surpasses Golden Era with Over 120 Trillion VND in Collections

This marks the highest record ever achieved by Hanoi in this field.

1 December, 2025

Numerous locals gathered at the intersection of Hùng Vương and Trần Phú in Hanoi to witness the military parade and march, celebrating the 80th National Day on September 2nd. Photo: TTXVN

According to recent statistics from the Hanoi Department of Tourism, in November 2025 alone, Hanoi welcomed 2.5 million visitors. International tourists accounted for over 851,000, marking a 15% and 25% increase respectively compared to the same period last year. Domestic visitors reached approximately 1.65 million, a 10% rise compared to 2024. Total tourism revenue in November hit 11.36 trillion VND, an 18% increase year-over-year.

In the first 11 months of this year, Hanoi’s total tourist arrivals reached 30.94 million (99.8% of the annual target), a 22% increase compared to the same period last year. Total tourism revenue for these 11 months is estimated at 120.6 trillion VND, achieving 93% of the annual goal and rising 21% compared to 2024.

These figures from the Hanoi Department of Tourism highlight that, in the first 11 months of 2025, Hanoi recorded its highest-ever tourist numbers, surpassing the 29 million visitors of the peak year 2019.

These numbers reflect the success of diversifying products, events, and enhancing service quality. Specifically, the average room occupancy rate of accommodations in Hanoi reached 73.4%, a 6.3 percentage point increase. The city currently boasts 3,761 accommodations with over 71,000 rooms, including 65 establishments rated from 1 to 5 stars. Additionally, Hanoi has 58 service facilities meeting standards in dining, shopping, entertainment, and healthcare for tourists.

Meanwhile, travel activities remain stable with 1,921 international travel companies, 591 domestic travel companies, 32 tourism transport units, and a robust team of 6,898 international tour guides and 2,620 domestic tour guides.

Experts attribute this year’s A80 event as the primary driver of Hanoi’s tourism boom. During the 4-day National Day holiday, Hanoi attracted nearly 2.5 million visitors, triple the number from last year, with total revenue reaching 4.5 trillion VND. Furthermore, data from travel agencies indicates that the 80th National Day celebration drew tourists to Hanoi or encouraged them to include Hanoi in their itineraries to witness the parade.

Hanoi Offers Exciting Tourist Activities in December

*Numerous international tourists visited Hanoi in the past 11 months. Photo: VGP*

To continue attracting tourists in the final month of 2025, Hanoi is hosting large-scale promotional events such as the Hanoi 2025 Culinary and Craft Village Tourism Festival. The city is also developing night tourism, golf tourism, and community-based tourism experiences in collaboration with local communities.

Recently, the Hanoi Department of Tourism has partnered with local authorities to develop and enhance new tourism products. This includes organizing a tourism development conference with Phúc Lộc commune, issuing guidelines to improve local tourism management, and participating in the International Craft Village Festival 2025. Additionally, the department conducted a working trip to the Southwest region to promote Hanoi’s image and attended a seminar on night tourism development models in Quảng Ninh.

On November 28th, the Hanoi Department of Tourism, in collaboration with Thư Lâm commune’s People’s Committee, organized a survey and conference titled “Enhancing Service Quality and Connecting Thư Lâm’s Tourism Destinations with Travel Companies in 2025.” Thư Lâm is experiencing rapid growth, leveraging its rich heritage, festivals, traditional crafts, and arts to become a new highlight on Hanoi’s tourism map.

According to Phạm Hải Quỳnh, Director of the Asian Tourism Development Institute, Hanoi is projected to welcome 32 to 33 million visitors by the end of 2025.