The “Most Innovative Mobile Trading App” award for the NEO Invest mobile app is an important category in the International Finance Award 2023. This is an annual award by the International Finance Magazine in the UK, honoring organizations and businesses with outstanding achievements and development efforts in the fields of finance, banking, aviation, services, etc., in Europe, Asia, the Middle East, and Africa.
To select the “Most Innovative Mobile Trading App 2023”, the Organizing Committee includes experienced experts in the global finance, banking, and technology fields who thoroughly evaluate a range of criteria such as the technology factor, product improvement level, security standards, user-friendly interface design, ease of use, customer satisfaction ratings, and application user growth.
This award is the result of a technology-focused strategy from the early days of VPBankS, prioritizing the development of intelligent trading platforms to provide a seamless digital experience for customers. Accordingly, VPBankS has applied a series of advanced technology solutions, digitized its products and services, and implemented automated testing to create innovative and optimized products in the market.
NEO Invest uses cutting-edge cross-platform technology to enable fast and highly reliable stock trading, minimizing system errors. Particularly, the app helps customers easily manage all their assets from various investment channels on a unified platform. This is an attractive feature that has not been widely implemented by many securities companies.
NEO Invest utilizes pioneering Flutter technology along with modern architecture and cloud computing to provide customers with a consistent experience across multiple platforms, including Android and iOS, making the app run smoothly and perform at its best. This technology also allows for the creation of effects and animations, providing beautiful and flexible interfaces. With modern technology and superior application speed, the display of charts and order placement for customers is faster, saving time and enabling investors to seize investment opportunities at reasonable prices. In 2023, NEO Invest was upgraded and updated with a full range of products such as the Model Investment Portfolio (ePortfolio) and flexible eMargin collateral packages. In addition, the NEO Invest app is built with multiple layers of security to protect user data, prevent intrusion, and regularly undergoes periodic checks to detect vulnerabilities early, ensuring that investors can trade with peace of mind.
Mr. Nguyen Duy Linh – Chairman of the Board of Directors and CEO of VPBankS at the award ceremony
“We always strive to simplify trading operations for all investors. The customer journey is optimized with an intuitive user interface and a seamless, consistent experience. We are mindful of every button, every touchpoint, and every aspect of user emotions to provide the smoothest, most convenient, and easiest digital experience. All aiming to create a comprehensive investment app that meets the needs of investors” – Mr. Nguyen Duy Linh, Chairman of the Board of Directors and CEO of VPBankS, shared.
As part of the VPBank ecosystem, with a focus on combining technology and asset management, NEO Invest helps customers diversify their investment product portfolio with financial products within the group’s ecosystem, supported by effective digital tools for efficient management and investment decision-making on the technology platform.
Just 8 months after its establishment, VPBankS has become a leading securities company with a large charter capital in the Vietnamese market at the time of its second capital increase in 2022. It is also a company with rapid customer growth, with nearly 250,000 accounts by the end of 2023, an increase of 4.5 times compared to the previous year. VPBankS has gained the trust of investors thanks to its superior technology platform and optimized customer experience. To date, the NEO Invest app from VPBankS has achieved a rating of 4.7/5.0 on both the App Store (iOS) and Google Play Store (Android), significantly higher than existing securities trading apps in the Vietnamese market.
VPBankS is currently one of the top 10 securities companies with large margin loans in the market, with margin loan balances growing 2.29 times compared to the beginning of 2023. The company’s total revenue in 2023 reached 1,939 billion VND (a 150% growth compared to 2022), while pre-tax profit in 2023 reached 1,252 billion VND (a 130% growth compared to 2022).
About International Finance Magazine (IFM): A London-based financial magazine specialized in providing news, analysis, and commentary to the global financial community, with a large readership in over 185 countries around the world. In addition to providing financial news, the magazine also organizes awards for financial institutions worldwide to recognize their contributions to the development of the global financial sector. The awards by International Finance Magazine have become a benchmark for evaluating the effectiveness and reliability of financial institutions.
