Lipovitan launches new product line with “champion-level energy”

After researching consumer preferences and leveraging the strengths of our business, Lipovitan recently launched a new product in 2024: Lipovitan Tongkat Ali, an herbal energy drink with a prominent ingredient called Eurycoma longifolia. Lipovitan Tongkat Ali is a pioneering product in the energy drink market that utilizes the extract of Eurycoma longifolia. The product still retains the high levels of Vitamin B1, an important nutrient that supports energy metabolism, and combines it with the local essence of Eurycoma longifolia.

Eurycoma longifolia, also known as “the treasure” of traditional medicine, contains various bioactive compounds that provide significant health benefits to consumers. These benefits include increasing muscle strength, reducing stress and fatigue, improving male sexual desire, as well as being an active ingredient in anti-malaria, anti-diabetic, antibacterial, anti-inflammatory drugs, and supporting the treatment of back pain, knee pain, numbness, joint degeneration, and osteoporosis. (Source: Binh Tho Ward Health Station)

The Lipovitan Tongkat Ali product line is Taisho Vietnam’s commitment to investing in and developing quality products for the market. At the product launch event, company leaders announced that all Lipovitan products, including Tongkat Ali, are produced under the supervision and approval of Taisho Pharmaceutical Group, Japan. Therefore, the products maintain their characteristic aroma and taste. The ingredients in the products do not contain any harmful chemicals, ensuring consumers can use them with complete peace of mind.

Matsuo Yuki, General Director of Taisho Vietnam Co., Ltd., said, “Vietnam is an important market for Taisho Pharmaceutical Group. The year 2023 marked significant changes and breakthroughs for Taisho Vietnam in general, and the Lipovitan brand in particular. However, the market competition remains fierce due to the competitiveness of major players and the evolving consumer needs. The introduction of Lipovitan Tongkat Ali, positioned as a good energy drink for health, is expected to somewhat solve the market challenge for Lipovitan in 2024.”

In particular, this campaign is accompanied by the presence of “Invincible Sister” Nguyen Tran Duy Nhat – a professional Muay Thai athlete, with the mission of elevating the health of the Vietnamese people.

Nguyen Tran Duy Nhat is known as one of the top Muay Thai athletes in Vietnam, with 9 World Championship titles. In 2022, Nguyen Tran Duy Nhat won the Gold Medal at the SEA Games and had an impressive journey by winning the Gold Medal at the World Games (USA). Additionally, Duy Nhat also won the National Cup Gold Medal, the National Gymnastics Festival Gold Medal, the MTGP championship belt, the Lion Championship MMA championship belt, and more. Apart from his outstanding talent, the Nha Trang-born athlete also garners admiration for his modesty and dedication to the flag, the red flag with a yellow star.

During the event, Nguyen Tran Duy Nhat shared the serendipity of his martial arts journey and the dedication it took to achieve his current success. He also hopes that his partnership with Lipovitan Tongkat Ali will inspire and deliver significant values similar to the sport of Muay Thai that he has pursued over the years – aiming for healthy and beneficial energy for the body.

The product is now widely available nationwide through distribution partners and retail systems such as Big C, Coopmart, Aeon, Circle K, Familymart, BSmart, Ministop, Satramart, Tiki, and Bach Hoa Xanh Online, with prices ranging from 10,000 to 12,000 VND per product.