Services
The Danang real estate market is quickly heating up ahead of the luxury apartment complex, The Filmore Da Nang, preparing to hand over units to residents and officially going into operation. This is one of the projects that has received the most attention and expectations in this market throughout the past few years, ever since its information was first announced. A clear indication of The Filmore Da Nang’s surprising appeal is the composition of customers who have already purchased apartments. There are many customers from Hong Kong, the US, Japan, etc., but especially from local customers.
 The apartments have an extremely beautiful view at The Filmore Da Nang
|
It is a known fact that Da Nang people prefer to invest in land and are usually quite “indifferent” to apartment projects, especially in the luxury segment. The majority of customers for apartment projects in Da Nang are investors from Hanoi, Ho Chi Minh City, and even abroad.
There are many reasons why Da Nang people have long been more interested in land plots. Firstly, the common mentality of people in developing markets, where the concept of land ownership is still dominant and not yet familiar with new real estate types such as apartments. Secondly, the advantage of being “native”, helping investors to find and access many land products in areas with high potential, providing opportunities for quick profits, high liquidity, large and constant transaction demand.
Thirdly, owning land provides a sense of security, initiative, and sustainable assets. At the same time, the number of beautiful land products with good profits is still abundant…
Interior space inside a 2-bedroom apartment at The Filmore Da Nang
|
So what helped The Filmore Da Nang “change” the inherent psychology of many Da Nang investors and make them invest in their project? This means that investing in this luxury apartment product must bring them more value and opportunities.
According to some market analysts, there are several main perspectives that can explain this. Most notably, the great prospects for high-quality central riverside apartment projects. Riverside real estate in Da Nang is valued higher than coastal real estate because it is planned for long-term housing and has a limited supply. Many industry reports have stated that for at least the next 5 years, the supply of luxury apartments along the Han River, in the central area of the city, will still be in short supply compared to the increasing number of business people, experts, and tourists flocking to Da Nang.
The next reason is that The Filmore Da Nang has a very different approach to the market. This project brings a new real estate model, providing a living space with superior standards and handover quality, and has completed legal procedures for long-term ownership for buyers. Therefore, the opportunities for this apartment product are huge given the scarcity of the market. Specifically, there are opportunities for high value appreciation, profitability, and liquidity. At the same time, investing in renting out apartments in this complex also has good prospects. The fact that international investors from “sophisticated” markets such as Hong Kong, the United States, Japan, etc., are pouring money into buying million-dollar apartments at The Filmore Da Nang further increases the confidence of local customers.
The Filmore Da Nang has been inspected, handed over, and put into use to become a new focal point on the Bach Dang walking street.
|
Another very important reason is the actual vitality of the project and the capacity of the investor. Da Nang people can clearly see that The Filmore Da Nang is almost the only project that has been continuously and vigorously constructed, rising higher every day, throughout the recent frozen period of the entire real estate market. At the same time, many people often visit The Filmore Da Nang model house, observe, and learn about the product in great detail to grasp and update information closely.
Now, when it is about to be handed over to customers, The Filmore Da Nang is increasingly leveraging its unique advantage as there is no product in the same segment that has reached the completion stage to compete. Therefore, this is a rare project in Da Nang that meets all the conditions to welcome the first waves before the market recovers.
Many industry insiders believe that after experiencing The Filmore Da Nang, Da Nang investors will boldly change their “taste”, becoming more confident and interested in apartment project types, especially when opportunities from land products are no longer as abundant as before.
