The First Decade: Pioneering and Persevering to Bring Vietnamese Fruit to the World
Located in the tropical region with fertile land and abundant fruit orchards, Vietnam boasts a variety of fruits that are rare in other countries. Vietnamese fruit is not only a significant economic source of income for agricultural regions but also a source of national pride. However, most domestic fruit consumption is in its fresh form, and exports are often in raw material forms. As a result, any changes in consumption plans or market difficulties can lead to risks of product spoilage, price fluctuations, and other challenges, making the lives of farmers uncertain and unstable.
The images of thousands of tons of lychees, dragon fruits, and durians stranded at international borders, unable to be exported, and the annual fruit rescue campaigns or disposal of excess fruit have become a haunting reality for Vietnamese agriculture. Empathizing with this struggle, since its establishment in 2014, Tien Thinh Group has developed a unique strategy by focusing on investing in fruit processing technology, with two main product lines: dried fruit and pure fruit juice.
According to the group’s representative, focusing on processed fruit brings several advantages. First, it diversifies the products as a single type of fruit can yield multiple end products. Second, it ensures quality and prolongs the shelf life, eliminating concerns about spoilage common in fresh produce. Third, it stabilizes prices and increases the value of agricultural products. Fourth, it comprehensively addresses the worries of farmers regarding price manipulation and surplus stock, effectively resolving the age-old dilemma of “bumper crops, low prices.”
Not content with merely accompanying farmers in creating economically valuable specialized farming areas, with the aspiration to bring Vietnamese agricultural products to the world, Tien Thinh has elevated its production line to meet stringent global standards.
To achieve this, the group has invested hundreds of billions of VND in applying machinery and technology from Europe and the US in its production process. Tien Thinh is also the recipient of prestigious and renowned global food safety certifications such as HACCP, ISO 22000, BRC Food, FDA, KOSHER, HALAL, and SEDEX. By establishing vast specialized farming areas, always proactively sourcing raw materials from 200 cooperatives and thousands of households, and employing a skilled workforce that adheres to techniques to refine the products, Tien Thinh has solidified its position in the market.
As a result, Tien Thinh proudly stands as a pioneering Vietnamese enterprise that has successfully brought Vietnamese fruit to conquer the most demanding markets, such as the United States. Today, Tien Thinh’s products have reached four continents: America, Europe, Australia, and Asia. The group is also a sustainable partner of leading global names in agriculture, food, and retail, including Costco, Refresco, and Tropextrakt, as well as other retail supermarket systems in the US. Through these partnerships, Tien Thinh has significantly contributed to enhancing the value and position of Vietnamese agricultural products on the world agricultural map. With its outstanding contributions and value to the country’s agriculture sector, the group has been honored with numerous prestigious awards.
Going Public: A Catalyst for Rapid Transformation
The Vietnamese fruit export market is facing a significant opportunity as its products are gaining recognition worldwide. Additionally, the US is considering recognizing Vietnam as a market economy, which would greatly boost exports to the US and European markets, with the agricultural sector being a direct beneficiary.
Seizing this trend, the Tien Thinh Group has swiftly listed its shares on the Upcom stock exchange, marking its entry into the stock market and opening up new opportunities. Being eligible for listing on the stock exchange enhances the group’s reputation with partners, customers, and investors, increasing its enterprise value. This platform also serves as an essential launchpad for Tien Thinh to attract new investment capital transparently to reinvest in its production lines, expand specialized farming areas, target new export markets, and broaden its business scale.
To meet the demands of this new phase of development, in addition to the crucial specialized farming area in the Mekong Delta, Tien Thinh is expanding to other regions in the Central Highlands, such as Dak Lak and Lam Dong, and central provinces like Nghe An and Ha Tinh. The group is also diversifying its processed products and the types of fruit it works with.
Furthermore, the group will continuously invest in researching, developing, and applying new technologies to create high-value-added products like organic fruit juice and fruit-based nutritional foods. It will also explore new markets with high potential, such as the Middle East, Latin America, and Africa, and intensify its international marketing campaigns. Additionally, the enterprise actively participates in various international events and exhibitions, both domestically and abroad, to introduce Vietnamese agricultural products to the international arena.
The CEO of the Tien Thinh Group shared, “Listing on the stock exchange is an important step towards the company’s sustainable development and the achievement of its long-term strategic goals. Tien Thinh’s mission is not only to bring Vietnamese fruit to the world but also to improve the income and livelihoods of farmers and promote the sustainable development of Vietnam’s agriculture sector.”
