According to the Korea Times, Apple is considering launching the iPhone 16 series in South Korea earlier than usual due to declining demand in China.
If true, this would mark a significant shift for Apple, as South Korea has not been included in the initial iPhone launch countries since the iPhone 3GS in 2009. Apple is expected to unveil the iPhone 16 lineup in mid-September, with September 10th being the most likely date based on the company’s product launch history. Sources suggest that Apple is preparing for an earlier release in South Korea.
A customer purchasing an iPhone in South Korea
While iPhones have a strong market share in South Korea, new models are typically released there several weeks after their launch in other markets. This is partly due to Apple’s strict security policies and South Korea’s rigorous certification system.
All electronic devices in South Korea must be certified by the National Radio Research Agency, and information about these devices is published on the agency’s website, which can lead to early leaks about the specifications of new iPhones.
Despite these challenges, Apple appears to be rethinking its strategy for the South Korean market, considering the country’s stable demand and potential for positive initial sales. Data from Canalys shows that Apple’s market share in China dropped to 14% in the second quarter of this year, down from 16% a year earlier.
This decline has pushed Apple out of the top five smartphone providers in China, creating an opportunity to redirect inventory to other markets, such as South Korea.
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