With the latest SHB Mobile update, after successful login, the main interface will display the ranking information of premium customers. When touching that notification frame, customers can proactively read all the offers and detailed privileges enjoyed anytime, anywhere, thereby avoiding the need to search for data from websites, emails, calling the hotline, or exchanging with customer relationship officers.
In addition to saving time, identification directly on the SHB Mobile app makes the experience of premium customers on digital channels more seamless and convenient, helping them quickly recognize and use the designed exclusive offers and privileges, including fee waivers, outstanding overdraft limits, unlimited access to the business lounge at Noi Bai airport, and preferential costs when registering for a premium account number.
To become a premium customer of SHB, customers only need to meet one of the following conditions: term deposit balance from VND 1 billion, debt balance from VND 3 billion, or average non-term deposit balance (CASA) in the evaluation period of VND 100 million or more, along with some other criteria according to the bank’s regulations for each period.
SHB’s representative said that the value of premium privileges is no longer limited to traditional financial product packages but also diverse with financial and non-financial services and thoughtful customer care. Therefore, this new feature will help customers not miss out on any offers and enjoy exclusive privileges, helping them make reasonable financial decisions and assert their positions.
According to economic experts, by 2025, Vietnam is expected to have about 500 people with assets of over $30 million and nearly 26,000 people with assets of $1 million or more. The wealthy class in Vietnam is expanding with a growing need for experiences and the use of premium financial services.
Following this trend, SHB has been developing personalized and superior financial services for premium customers for many years, offering “tailor-made” financial solutions to meet their diverse needs. For example, with the “Superior Privilege” package, customers can enjoy free domestic transaction services such as deposit, withdrawal, and transfer at the counter; free annual fees when using SHB international debit cards; free ATM withdrawal for SHB domestic debit cards; and free withdrawal in Vietnam and abroad for SHB international debit cards.
In addition, customers can enjoy non-financial privileges, including the exclusive SHB First Class airport lounge service for members at Noi Bai airport and the lounge access privilege in Ho Chi Minh City; the powerful SHB Mastercard World black card with a high limit; exclusive events and gifts; and premium culinary, travel, and resort privileges from the ecosystem of partners.
With the consistent orientation of “putting customers at the center,” SHB continuously innovates and provides diverse products, offering premium customers superior and outstanding financial services. To experience this new feature, customers can update to the latest version of the SHB Mobile app on CH Play (Android) and Apple Store (IOS). Please do not download/install applications from unknown sources to avoid fraud and asset loss.
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