The Ultimate Financial Services: Elevating the VPBank Flagship Branch Experience

Mr. Nguyen The Anh (34 years old, Ho Chi Minh City) arrived at the VPBank Flagship branch for his scheduled appointment with a bank consultant. Upon entering the branch, the man in his thirties was amazed as he was taken on a tour to admire the art space exhibiting over 100 paintings by a renowned Japanese artist. Furthermore, the surreal atmosphere, accompanied by the melodious sound of the Japanese koto and the vibrant beats of Taiko drums, left Mr. The Anh in awe.

Visitors are awe-struck by the artistic space at the Hokusai by VPBank multi-sensory exhibition

Like Mr. The Anh, hundreds of customers who experienced VPBank’s first Flagship branch went through a rollercoaster of emotions, from surprise to admiration. In the elegant space of the branch located by the Saigon River, VPBank, a bank that always pioneers digital services, introduced a new concept of banking where financial needs are combined with art through a multi-sensory exhibition of famous artist Hokusai.

Instead of admiring the artworks through a protective glass layer as in museums, visitors are “freed” from visual barriers, stepping into the world of Ukiyo-e master Katsushika Hokusai thanks to multi-dimensional digital technology, virtual reality, 3D mapping, and sensor interaction.

Over 100 artworks by the Japanese master Katsushika Hokusai cover the entire 1,500 square meter space, filling the 360-degree field of view and spreading from the floor to the vast walls. At the exhibition, customers sequentially pass through eight main display spaces with themes: Point of Contact Between Two Worlds, Sun Gate, Flow of Time, The Old Man Obsessed with Painting, Masterpieces of Humanity, Essence of Ukiyo-e Art, Dance of Lights, and Hokusai’s Worldly Realm. Each display area has its unique features, arranged in a clear order, successfully narrating the story of Hokusai’s life and creative journey through the language of painting.

Not only are they satisfied with the artistic space, but visitors are also attracted by the many new technological imprints, such as AR technology, which makes the static paintings come alive. Instead of keeping this unique artistic impression to themselves, viewers can also keep and share the animated versions of these classics on social media. In addition, customers can interact with virtual touchpoints to learn about the life of the master and his famous paintings. A laser room that responds to the actions of visitors is also a unique feature of the exhibition.

Motion sensor technology combined with laser lighting creates an impressive experience

“We want to bring our customers the best experiences with the most modern technology, affirming that VPBank is always the leading bank in technology in all services,” said the leader of VPBank.

According to the bank’s leader, providing creative technology experiences has always been VPBank’s style. At the same time, offering personalized experiences and aiming for aesthetic values through multi-sensory art exhibitions are based on thorough research on the upper-class customer segment.

Forbes magazine’s research shows that up to 80% of the wealthy choose to express their class through personalized experiences. In addition to preferring villas, luxury travel, and optimizing financial investments, the upper class is also interested in “nourishing” spiritual values, enjoying art, and experiencing things with a personal touch.

Therefore, “tailoring” financial services for the upper class, along with exclusive privileges to experience art, music, and technology, partly demonstrates VPBank’s understanding of its VIP customers.

In addition to the exhibition, VPBank’s Flagship branch also has unique utility and experience areas. The first floor is the Coffee Zone, where customers can enjoy tea, coffee, and participate in mini workshops to connect and network. The third floor features a bar with a view of the Saigon River, along with a modern Conference Zone and a Digital Zone for customers to explore banking products and services.

“The Flagship branch is not just a transaction place but also a space to experience premium financial services, aiming to enhance service quality and bring maximum satisfaction to customers. This is also what we are striving for in the future on our journey to make VPBank one of the not only largest banks in Vietnam but also in Asia,” VPBank’s representative shared.

Customers can “measure” the quality of VPBank’s service at the Flagship branch through four aspects: high efficiency, high quality, exclusive privileges, and pioneering experiences.

All financial needs of customers, from basic ones such as account opening and savings to advanced ones like investment and asset management, are efficiently met with quick service, simple, and convenient processes. Customers will directly interact with VPBank’s team of experienced financial consultants, who can provide personalized financial solutions tailored to each customer’s needs in a professional manner.

The unique design and diverse services of VPBank’s first Flagship branch deliver impressive experiences to customers. This space is also considered the flagship among the 280 branches and transaction offices that VPBank has put into operation up to now.

Classy consulting space at VPBank’s Flagship branch

“In the digital era, we understand that there are still services that require direct and personalized interaction,” said the bank’s representative, adding that this Flagship branch is a testament to VPBank’s commitment to delivering the best experience to customers, whether through digital or direct channels.