The Golden Ticket: How the iPhone 16 Pro Max’s Alluring Hue Captivated Vietnam

Rumors about the iPhone 16 are flooding the tech community, with a host of impressive upgrades such as Apple Intelligence, the Capture Button, and the A18 Pro chip. These features are creating quite a stir, especially with the potential for photography enhancements thanks to the new shutter button, which allows users to smoothly adjust zoom and focus. The A18 Pro chip is also expected to deliver superior performance, particularly in AI-powered applications like Apple Intelligence.

However, for Vietnamese consumers, camera upgrades have become relatively saturated over the years. Meanwhile, Apple Intelligence features are not yet usable in Vietnam, at least not at the present time. Therefore, what will truly draw people to the iPhone 16 Pro Max is the return of the gold color – a seemingly simple yet powerfully influential factor.

On the iPhone 15 Pro Max, gold was notably absent, leaving many users disappointed. With the new iPhone generation, Apple appears to have listened to the market and decided to bring back the luxurious gold color, this time with a “Desert Titanium” twist, a dark gold hue with a hint of copper. This color is expected to replace the Blue Titanium option on the iPhone 15 Pro Max.

Gold is a favored color in Asia

Gold has been one of the iconic color choices for premium iPhones, starting with the iPhone 5s in 2013. Gold is not just an aesthetic option but also carries deep cultural significance, especially in Eastern cultures. Gold often symbolizes wealth, prosperity, and power.

In Chinese and Vietnamese cultures, gold has long been associated with royalty and the noble class. Additionally, according to Feng Shui principles, gold belongs to the Metal element, one of the five elements in the Chinese philosophy of Wu Xing. The Metal element represents stability and durability. People with a Metal element affinity often favor gold as it is believed to bring luck, prosperity, and success.

Gold will be the hottest choice for the iPhone 16 Pro Max

According to the latest leaks, besides “Desert Titanium” gold, the iPhone 16 Pro Max will also be available in Black Titan, White Titan, and Natural Titan colors, similar to the iPhone 15 Pro Max. Therefore, if users want to showcase that they own the latest iPhone model, choosing gold is almost mandatory. This unique and striking color will make anyone stand out in a crowd.

Apple is expected to unveil the iPhone 16, Apple Watch Series 10, and new AirPods at an event on September 10. The pre-orders for these devices will likely begin on September 16, with sales commencing on September 20.