“HABECO’s Participation in the 2025 Country Achievements Exhibition: Celebrating Vietnam’s National Day with Pride.”

As Vietnam celebrates the 80th anniversary of its National Day (2nd September 1945 – 2nd September 2025), the Exhibition of National Achievements is a large-scale political and cultural event that showcases the country’s most notable accomplishments across various fields.

Taking place from 28th August to 5th September 2025 at the Vietnam Exhibition Center (VEC) in Dong Anh, Hanoi, the exhibition gathers hundreds of booths from ministries, sectors, localities, and prominent corporations and enterprises, showcasing the internal strength and sustainable development aspirations of Vietnam.

HABECO, one of the pioneering and leading enterprises in Vietnam’s beer industry, is honored to participate in this exhibition, emphasizing its mission of “Preserving Essence, Enhancing Prestige.” Throughout its 135-year history, HABECO takes pride in presenting itself as a National Brand, representing Vietnam’s dynamic growth in the integration journey.

135 Years – A Journey of a Vietnamese Cultural Icon

During its 135-year history and 67 years of restoration, development, and growth, HABECO is proud to have experienced ups and downs that mirror the country’s historical phases. HABECO has continually strived to become a strong Vietnamese brand, a cultural symbol of the capital and the nation, cherished and trusted by consumers.

Originating from the thousand-year-old cultural land of Thang Long – Hanoi, Hanoi Beer delivers superior-quality products infused with rich cultural narratives and the creative spirit of the Vietnamese. By preserving traditional values that have now become heritage, HABECO continues to evolve, keeping pace with the times, proudly bearing the title of Vietnam’s prestigious National Brand.

HABECO’s “Vietnamese Resilience” Imprint at the Exhibition of National Achievements

At this exhibition, HABECO’s booth blends traditional and modern elements, featuring a luxurious space that showcases the brand’s historical milestones over 135 years.

Information about HABECO’s exhibition booth at the National Exhibition Center during the National Day celebrations:

Booth Location: Booth 006.1 – Hall 4 – Vietnam Exhibition Center (VEC), Dong Anh, Hanoi

Exhibition Time: 9:00 AM – 10:00 PM, from 28th August 2025 to 5th September 2025

As part of the Socio-Economic Achievements Exhibition to celebrate the 80th National Day, HABECO introduces the Hanoi Beer heritage bus, a journey connecting the past and the present. Starting from pick-up points in the city center, the bus will take guests to the Vietnam Exhibition Center, where the “Vietnamese Resilience” space and the 135-year journey of the Vietnamese brand essence await your discovery. Information about registration and other details will be updated on the Hanoi Beer Fanpage.

At the exhibition space, HABECO offers a diverse range of engaging activities, promising to leave a lasting impression on visitors:

Area 1 – The 135-Year Journey of Hanoi Beer

In the historical wall area, brand ambassadors will introduce HABECO’s history and share fascinating facts about the brand, helping guests understand the deep connection between HABECO and Vietnam’s development journey.

Area 2 – Mini Hanoi Beer Square, Proud National Brand

Guests will be invited to take photos in the square, which showcases the brand’s historical milestones and embodies the spirit of Vietnamese pride.

Area 3 – Product Display

In this area, guests will be introduced to Habeco’s unique products by our knowledgeable and friendly product ambassadors.

Area 4 – Enjoying HABECO’s Products

At the central bar counter, each guest will be invited to taste refreshing glasses of their chosen HABECO beer: Trúc Bạch, Hanoi Premium, Hanoi Draft Beer, or Hanoi Beer.

Additionally, after completing the experiential activities, guests can participate in a lucky draw to win exclusive gifts from HABECO.

Asserting its Position as a National Brand

With roots dating back to 1890, the HABECO brand has journeyed through more than a century, witnessing the transformations of the capital and the country – from the early days of Vietnam’s industrialization to the era of integration and robust development. At the 2025 Exhibition of National Achievements, this evolutionary journey is highlighted through historical milestones, along with the brand’s new vitality as a National Brand reaching global horizons. This event also serves as an opportunity for HABECO to express its deepest gratitude to the millions of consumers who have trusted and accompanied the brand through generations.

HABECO remains steadfast in its mission: “Preserving Essence, Enhancing Prestige,” continuously striving to build an esteemed Vietnamese brand representing the new era, inspiring the younger generation with a progressive spirit that embraces change as it marches towards a brighter future.

Let’s visit the HABECO booth at the 2025 Exhibition of National Achievements, reflecting on our proud journey, and raising a toast to a sustainable future and an even stronger “Vietnamese Resilience.”