Live a ‘Profitable’ Life – Concert Spreading a Meaningful Message

VietinBank recently organized the "Profitable Life" concert at Phu Tho Stadium in Ho Chi Minh City, attracting nearly 25,000 spectators. The high-quality artistic performances combined with outstanding sound and lighting effects have spread meaningful "profits" to the community.

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A star-studded lineup of Vietnamese showbiz celebrities, including Đen Vâu, Hà Anh Tuấn, Tóc Tiên, JustaTee, Phương Ly, and Wren Evans, created a frenzy among fans.

The event consisted of a Sunset show and a Main show, which took place from 4:30 PM to around 11:00 PM on January 20, 2024, and drew an impressive crowd of over 25,000 spectators in Ho Chi Minh City.

Another highlight of the concert was the establishment of the Vietnamese Guinness Record for the “Largest LED Screen Concert in Vietnam,” with a total LED display area of 1,466 square meters. Even though the concert didn’t start until 4:30 PM, thousands of fans showed up at the venue five days in advance to exchange their bracelets and check in early on the afternoon of January 20th.

Fans checking in early on the afternoon of January 20th.

To kick off the atmosphere, the Sunset show brought youthful energy and enthusiasm to thousands of fans at the Phu Tho Stadium.

Following the innovative and fresh performances of the Sunset show, the audience was blown away by the visual, auditory, and lighting effects of the top Vietnamese celebrities in the Main show. The program started with a contemporary and modern dance performance that helped define the meaning of “Living a profitable life.” This special performance took the audience through the different stages of “Living” with the help of the dancers.

The contemporary dance performance kicks off with spectacular fireworks.

Next came the different chapters of “Living”: Living young, Living passionately, Living understandingly, and Living radiantly, eloquently depicted through the musical talents of the artists. “Living” and “Profit” were portrayed from different angles but were present throughout each stage. Representing the meaning of Living young were Wren Evans and Tóc Tiên.

Tóc Tiên performing at the event.

The catchy tunes of the songs “burned” the stage and brought youthful and powerful energy to the thousands of fans.

With the chapter Living passionately, through their music, Phương Ly and JustaTee conveyed the ideal of Living passionately: with emotions and passion, you not only make life more fulfilling but also profit from your patience, courage, and ability to turn ideas into reality.

Representing Living understandingly was Hà Anh Tuấn. With his captivating voice, Hà Anh Tuấn has won the hearts of millions of fans with his ability to empathize through beautiful lyrics. Life becomes truly beautiful when you know how to listen and be heard, empathize and be empathized with. At that point, what you profit from is not only the value of each individual but also the creation of beautiful value for society.

As for VietinBank, “Living radiantly” means understanding the customers and making every effort to provide the best experiences and meet all customers’ needs.

Hà Anh Tuấn participating in the event.

Lastly, representing the chapter Living radiantly, the special appearance of Đen Vâu, an artist who has been accompanying VietinBank in the campaign “Living a profitable life,” ignited the atmosphere at the Phu Tho Stadium.

At the concert, VietinBank’s leaders shared with the audience the significance of the message “Living a profitable life”: “In 2023, VietinBank launched the campaign ‘Living a profitable life.’ The word ‘profit’ is enclosed in double quotation marks to emphasize that profit is not just material wealth, but also spiritual values and moments of artistic elevation. And especially, you truly profit when you can do meaningful things in life.”

With that spirit, since the launch of the campaign “Living a profitable life,” VietinBank has contributed nearly 300 billion VND to social welfare programs.

VietinBank representatives giving gifts to Hà Giang and Cao Bằng provinces.

VietinBank, together with artist and rapper Đen Vâu, has donated gifts worth over 2 billion VND to the Hà Giang and Cao Bằng provinces, aiming to contribute and share, helping those in need.

Accompanying the “Living a profitable life” campaign is the VietinBank Eliv3 dual credit and debit card. With a 10% cashback policy for spending in the entertainment, travel, healthcare, and education sectors and an ecosystem of thousands of benefits, with discounts of up to 50%.

Customers can apply for the Eliv3 card 100% online through the VietinBank iPay Mobile app or visit the nearest VietinBank transaction counters.