The Apple of Their Eye: Vietnamese ‘Obsessed’ with iPhone – From Best-Selling Models to the Most-Sought After Devices Today

Vietnamese Enthusiastic About iPhones

According to Thanh Nien newspaper, citing a study by Counterpoint Research, Vietnam is a country with a faster growth rate for iPhones compared to other countries in the region.

Recently, Apple CEO Tim Cook also mentioned Vietnam as one of the markets that achieved record revenue in the third quarter of 2023: “We set September quarter records in India, as well as in Brazil, Canada, France, Indonesia, Mexico, the Philippines, Saudi Arabia, Turkey, the UAE, and Vietnam,” according to Vnexpress newspaper.

The newspaper also cited statistics from domestic retail systems, stating that on the first day of sales alone, September 29, 2023, Vietnamese consumers spent over a thousand billion VND on the iPhone 15.

Specifically, The Gioi Di Dong (World of Mobile) revealed that they sold 15,000 units, generating 500 billion VND in revenue and capturing nearly 50% of the market share. Other retailers, including FPT Shop, CellPhoneS, ShopDunk, and Hoang Ha Mobile, reported sales figures ranging from 2,000 to 7,000 units.

According to statistics from an import unit, on the first day of sales in Vietnam, a total of 35,000 iPhone 15 units were sold, generating over 1,000 billion VND in revenue, as disclosed by an import unit.

This is the second consecutive year that Vietnamese consumers have spent over 1,000 billion VND on iPhones during the first day of sales. In 2022, a record amount of approximately 1,500 billion VND was spent, with around 55,000 units delivered to customers.

In an interview with Vnexpress, Mr. Nguyen Van Cong, a long-time Apple product trader, stated that, in reality, Vietnamese people have favored iPhones for a long time. While the number of iPhone users has increased over the years, it is only in recent years that record sales figures have been achieved.

iPhone 15 Pro Max Leads in Sales

In a conversation with Dan Tri reporters, representatives from several large retail systems in Vietnam revealed that, among all of Apple’s product lines, the iPhone 15 Pro Max is currently the best-selling model. Furthermore, this device significantly contributes to the revenue of the premium smartphone segment at many agencies.

The owner of a mobile system stated that the iPhone 15 Pro Max is the most popular choice among customers, accounting for approximately 60% of iPhone sales in the past nine months at their system, according to the newspaper.

Additionally, according to a report by market research firm Counterpoint Research, the iPhone 15 Pro Max is the best-selling smartphone globally, capturing 4.4% of the market share in the first quarter of 2024.

iPhone 16: The Most Searched Tech Keyword

Aside from ChatGPT, iPhone 16 was the most searched technology-related keyword by Cốc Cốc users in the second quarter of 2024.

As reported by Vietnamnet, Cốc Cốc recorded a significant increase in searches for the iPhone 16, despite the fact that it has not yet been released. Compared to the previous quarter, the number of searches for the iPhone 16 increased by 106%.

Scheduled for release in September 2024, the iPhone 16 has sparked curiosity among tech enthusiasts regarding its price, new features, design changes, and performance enhancements compared to its predecessor, the highly successful iPhone 15.