Xiaomi has officially launched its Mijia home appliance line in Vietnam, marking a strategic move to expand its product portfolio and reinforce its long-term commitment to local consumers. The launch features four flagship products: air conditioners, refrigerators, washer-dryers, and air purifiers, all designed to enhance the smart home experience with seamless integration, convenience, and accessibility.
Neo Chen, Vice President of Xiaomi Vietnam, emphasized that the introduction of Mijia is a pivotal part of the “Human x Car x Home” ecosystem expansion strategy. According to Chen, Vietnamese consumers now have more tailored options to upgrade their modern lifestyles, while enjoying the convenience of interconnected technology.
Positioned in the smart home appliance segment, the Mijia lineup focuses on minimalist design, seamless connectivity, and energy efficiency. All devices can be operated via the Xiaomi Home app, integrated within an open ecosystem that allows users to effortlessly combine multiple products for a flexible living space.
Among the launched products, the Mijia Air Conditioner Pro Eco Inverter stands out with its rapid cooling capabilities and energy efficiency, boasting a CSPF rating of 5.68 for the 1.0 HP model and 5.38 for the 1.5 HP variant. The unit also integrates AI technology to optimize cooling patterns based on user habits.
In the food preservation category, the Mijia Refrigerator Cross Door 510L offers a large capacity coupled with Ag⁺ Fresh technology, which eliminates odors, inhibits bacteria, and preserves food freshness.
Meanwhile, the Mijia Front Load Washer Dryer 10.5kg combines washing and drying functions with 32 washing modes, including a quick 59-minute cycle, catering to large households.
Additionally, the Mijia Smart Air Purifier 6 offers a comprehensive air purification solution with a 5-layer filtration system, effectively removing fine dust, bacteria, and allergens, suitable for spaces up to 87.5 m².
Alongside the product launch, Xiaomi announced pricing and promotional offers. The Mijia air conditioner starts at VND 11,690,000, the refrigerator at VND 16,990,000, the washer-dryer at VND 12,490,000, and the air purifier at VND 5,990,000.
During the launch period from September 27 to October 10, 2025, customers will enjoy a direct discount of VND 1,000,000 and a 0% interest installment plan. Warranty periods range from 1 to 12 years, depending on the component.
By introducing the Mijia line to Vietnam, Xiaomi not only completes a crucial piece of its smart ecosystem puzzle but also reflects a growing trend: consumers are increasingly seeking technology-integrated home solutions to enhance their quality of life. With its long-term strategy and expansive ecosystem, Xiaomi aims to establish Mijia as a household name among Vietnamese families.
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