On September 20, 2024, the opening ceremony of the 3rd Hanoi International Techcombank Marathon took place in Hanoi.
At the opening ceremony, in response to the call of the Vietnam Fatherland Front, the Organizing Committee of the Race launched a campaign urging athletes to join hands in sharing difficulties with people in flood-affected areas, affirming the humanitarian spirit and community solidarity of the Race.
Techcombank, the strategic sponsor, together with the Hanoi government, presented a donation of VND 1 billion through the Long Bien District Social Security Fund and three sports federations of the city. Previously, Techcombank had donated VND 3 billion to support families affected by Storm No. 3 in the northern provinces. At today’s event, Techcombank also announced an additional donation of VND 10 billion through the Bank’s Nhân Ái Fund, in addition to its commitment to contribute 1:1 matching funds with Techcomer to assist people in overcoming the aftermath of Storm No. 3. This is part of Techcombank’s efforts to support and share difficulties with the community and demonstrate its strong sense of social responsibility.
Speaking at the opening ceremony, Mr. Pham Xuan Tai, Deputy Director of the Hanoi Department of Culture and Sports, said: ” The Department of Culture and Sports has chaired the organization of the Hanoi International Techcombank Marathon for many years, and we have successfully created a representative marathon event for the capital city. This year’s race is not just a sporting event but also carries a special meaning. Through this event, we honor the precious cultural and historical values of Hanoi – a thousand-year-old city that is vigorously and dynamically reaching out to the international community. This season’s race takes place as the whole country is joining hands to share difficulties with people in storm and flood-affected areas. The practical support from the Organizing Committee and the athletes’ contributions demonstrate the spirit of unity , sharing , and spreading the humanitarian values of the Race to the community.”
Meanwhile, Mr. Rob Zamacona, General Director of Sunrise Events Vietnam (SEV), the event organizer, expressed his pride and honor to be back in Hanoi on the occasion of the 70th anniversary of the capital’s liberation. “We are also proud to accompany our strategic partner and main sponsor, Techcombank, a unit that always dedicates itself to the development of the running movement in Vietnam. We commit to making our best efforts to organize and operate the race safely and qualitatively, following international marathon standards, to bring the best experience to the athletes,” he said. He also believes that this event will continue to thrive and become an indispensable symbol of Hanoi, just as the marathons in Tokyo, Hong Kong, and Singapore have become integral to the identity of those cities.
Opening Ceremony Scene
Answering our question about Techcombank’s message as a strategic sponsor for this year’s marathon and its significance in the bank’s brand development strategy, Ms. Thai Minh Diem Tu, Director of Techcombank’s Marketing Division, said that brand building must start with inspiring stories and meaningful actions. At Techcombank – one of the largest private banks in Vietnam, besides bringing values to the community and customers through its products and services, Techcombank also wants to convey the message that together, we can spread a spirit of excellence. This spirit must come from meaningful activities, one of which is sports.
Sports promote a healthy lifestyle and foster perseverance and determination. “We believe that each of us has our own aspirations, whether extraordinary or ordinary. If we are determined and persistent in our actions, these aspirations and dreams will become a reality. Techcombank aims to accompany and create conditions, offering financial products, services, and solutions to support the community. This is the main message that Techcombank wants to convey,” said Ms. Thai Minh Diem Tu.
The Director of Techcombank’s Marketing Division shared that running has grown significantly in Vietnam in recent years. She herself is a marathon runner and has completed the 42km distance. When running, she feels energized and inspired by the tens of thousands of fellow runners, their perseverance, and endurance. In her opinion, these positive values need to be spread to make Vietnam stronger.
Ms. Thai Minh Diem Tu, Director of Techcombank’s Marketing Division, answers questions at the press conference
Immediately after the opening ceremony, the Marathon Village 2024, within the framework of the 3rd Hanoi International Techcombank Marathon, officially opened its doors to welcome athletes and visitors at Vinhomes Riverside, Long Bien, Hanoi. The Marathon Village 2024 featured nearly 20 exhibition booths and was open from 10 am to 9 pm on Friday (September 20) and 8 am to 8 pm on Saturday (September 21). Besides serving as a check-in and race pack collection point for athletes, the Marathon Village also hosted various exciting activities and offered attractive prizes for athletes and visitors.
On the official race day, September 22, 2024, athletes participating in the Hanoi International Techcombank Marathon will have the opportunity to discover and experience the heritage-rich routes of the capital city. All four distances of 42.195km (marathon), 21.097 km (half marathon), 10km, and 5km are certified by the International Association of Athletics Federations (IAAF) and the Vietnam Athletics Federation, confirming the global standard of the race.
The 3rd Hanoi International Techcombank Marathon not only attracted a large number of community runners but also witnessed the participation of many professional athletes with outstanding achievements. These included athlete Nguyen Thi Oanh, the “golden girl” who won 4 gold medals in athletics at SeaGames 32; former SeaGames champion Nguyen Van Lai, Vietnam’s fastest marathon runner in 2023; and athlete Pham Thi Hong Le, the gold medalist in athletics at SeaGames 31. In addition, the presence of prominent international representatives from 42 countries worldwide affirmed the event’s status as a top-class international sporting event. From the moment registration opened, the race attracted special attention and was well received by the sports-loving community. In addition to individual runners, the event also brought together many clubs and large enterprises, spreading the meaningful message of a strong sporting spirit, humanitarian values, and community bonding.
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