A musical blockbuster with over 10 billion global views and a Top Trending record.
Released in June this year, Anh Trai “Say Hi” – a brand new music reality show has become the center of attention on broadcasting platforms and social media, both within and outside of Vietnam. With over 10 billion views and 100% of its episodes trending on YouTube, Anh Trai “Say Hi” has become one of the most-viewed and widely shared television shows in recent times.
The 16 finalists of Anh Trai “Say Hi”
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The songs performed on the show have dominated the music category of YouTube Trending, accounting for over 50% of the most-listened-to songs. Additionally, the program has consistently topped the Làn Sóng Xanh chart for several consecutive weeks. On Spotify, the world’s largest online music streaming application with over 551 million monthly active users, Anh Trai “Say Hi” has claimed the top spot for artist programs in Vietnam, while also leading three charts: Daily Top Artists, Weekly Top Artists, and Weekly Top Albums.
According to YouNet Media, the hashtag #Anhtraisayhi garnered an impressive 5.4 billion views on TikTok, a remarkable feat for a Vietnamese entertainment show.
The program’s impact across platforms
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Beyond being an enticing music competition, Anh Trai “Say Hi” has created a liberating space for young artists to fully express their creativity. By breaking free from traditional molds and embracing innovation, the “anh trai” (brothers) have not only crafted million-view performances that have gone viral across digital platforms but have also transformed music into a bridge to foster “Brotherhood” and camaraderie.
 The multi-talented “anh trai”
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Anh Trai “Say Hi” can be hailed as a pioneering game show that introduces a new generation of versatile artists who excel in both their craft and performance style, resonating with the spirit of young Vietnamese and international audiences alike.
With these breakthroughs, Anh Trai “Say Hi,” in partnership with VIB, has successfully captivated music enthusiasts and emerged as the most popular entertainment program this year.
A shared frequency between the Leading Card Trend Bank and Vietnam’s new generation of artists.
VIB is proud to be one of the pioneering banks in sponsoring music game shows to forge deeper connections between its brand and viewers. “Music is a powerful emotional connector, and we believe that through creative, trend-setting, and widely loved programs, the VIB brand will become more relatable and endearing to our audience,” shared Ms. Tú Võ, Director of Marketing & Communications at VIB.
Following the success of The Masked Singer All-Star Concert 2023, Anh Trai “Say Hi” is the next game show that the Leading Card Trend Bank, VIB, has accompanied with Vie Channel.
While Vie Channel pioneers in creating new trends for Vietnam’s music industry and the country’s creative and entertainment industries, VIB is a pioneer in financial services, with a strong presence in the credit card market, offering a range of personalized card lines for different customer segments.
Through this television show, the bank has successfully connected and developed relationships between users and innovative financial products and services, always keeping the customer at the heart of its operations.
“We implement creative marketing campaigns not only to strengthen our brand identity but also to foster deep engagement, attract customers, and stimulate the desire to experience and choose VIB’s products and services,” added Ms. Tú Võ.
Ms. Tú Võ, Director of Marketing & Communications at VIB, shared at the finale
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This approach has been evident in VIB’s continuous innovation in marketing activities associated with the program. Notably, the launch of exclusive gift sets that cater to the psychology and preferences of fans, combined with the show’s effects, has effectively reinforced the message of “Leading Card Trend.”
By skillfully integrating creative communication campaigns into Anh Trai “Say Hi,” VIB has not only increased its affection among viewers but has also successfully portrayed itself as a dynamic bank with a modern, approachable, and customer-friendly ecosystem of products and services.
With a journey spanning over three months, especially the 2024 Concert with 15,000 live audience members and millions of viewers across platforms, Anh Trai “Say Hi” has culminated in a perfect collaboration between the Leading Card Trend Bank, VIB, and the leading production house, Vie Channel, leaving an indelible impression filled with euphoric emotions.
The success of recently aired music programs like The Masked Singer and Anh Trai “Say Hi” continues to contribute positively by introducing novel entertainment trends that emphasize production quality and artist talent, delivering authentic experiences to millions of viewers.
