Unlocking the Success of Vegan Beauty Brand Cocoon

Putting Vietnamese Beauty on the Global Cosmetics Map

Recently, Nguyễn Bảo Tín, currently serving as the Product Director of Cocoon, was honored with the prestigious “9 Faces of the APAC Beauty Industry 2024” award, becoming the first Vietnamese recipient of this recognition. This achievement is not only a source of pride for Cocoon but also a significant milestone for the Vietnamese cosmetics industry on the international stage.

Nguyễn Bảo Tín, Product Director of Cocoon, a vegan cosmetics brand

The “9 Faces of the APAC Beauty Industry” award is presented at “in-cosmetics Asia 2024,” a major trade exhibition for the cosmetics and personal care industry in the Asia-Pacific region. The award celebrates outstanding individuals who have made a significant impact in the beauty industry, with stringent criteria focusing on product quality, creativity, and community contribution. The recognition of Nguyễn Bảo Tín is not just a triumph for Cocoon but also elevates the status of Vietnamese cosmetics, propelling Vietnamese-made products onto the global stage.

Nguyễn Bảo Tín among the distinguished honorees at the “9 Faces of the APAC Beauty Industry” award ceremony

Reflecting on his brand-building journey, Bảo Tín attributes his success to his love for Vietnamese cosmetics and agricultural produce. This passion drove him and his co-founders to establish Cocoon, a high-quality, vegan brand showcasing the country’s unique ingredients. The path to developing Cocoon was not without challenges. In the initial days, they faced obstacles in building trust with domestic consumers and competing with established international brands. However, their unwavering commitment to quality has fueled Cocoon’s growth, transforming it into a prominent brand that meets international standards while retaining its distinct Vietnamese identity.

Understanding Customers: The Key to Success

Bảo Tín further emphasizes that from the outset, he and his co-founders established a clear philosophy for their brand: 100% vegan cosmetics, free from animal testing and animal-derived ingredients. They set themselves apart in the domestic market by maximizing the use of abundant Vietnamese agricultural produce, such as bitter melon, grapefruit, Đắk Lắk coffee, Hưng Yên turmeric, and Cao Bằng roses, in their beauty products.

Vietnamese agricultural produce takes center stage in Cocoon’s product formulations

“Understanding your customers is paramount,” says Bảo Tín. The Asia-Pacific region boasts a diverse range of cultures and natural conditions, which greatly influence the beauty preferences of consumers. Therefore, grasping these nuances is essential for developing successful products. Additionally, sustainability and transparency are non-negotiables in today’s trends, as they are evolving into core values in the beauty industry, closely scrutinized by consumers.”

Cocoon’s dedication to delivering on its promises and its serious approach to product development have solidified its position in the domestic cosmetics industry. It has become the go-to choice for those seeking natural, safe, and effective products.

Sustainable Development: Balancing Business and Social Responsibility

In an era where sustainable development is a pivotal trend in the global cosmetics industry, Cocoon stands out as a brand that actively engages in community-oriented and socially responsible initiatives. Alongside its business endeavors, Cocoon prioritizes corporate social responsibility. “We strive to create cosmetic products that not only excel in quality but are also environmentally friendly, contributing to the protection of animals,” affirms Tín.

Cocoon and Animals Asia’s collaborative program, “Joining Hands to Protect Bears”

Since 2021, Cocoon has consistently undertaken environmental protection initiatives, such as the “Recycle Old Batteries to Save the Earth” program with Ho Chi Minh City University of Education, the “Return Old Bottles, Get New Products” campaign at reputable pharmacies, and collaborations with Animals Asia to protect bears and elephants, along with rescue efforts for cats and dogs. “Through these tangible actions, we aim to spread the message of environmental protection and encourage other businesses to embrace sustainable development,” adds Tín.

The “9 Faces of the APAC Beauty Industry” award is a testament to the dedication of Nguyễn Bảo Tín and the Cocoon team. It serves as proof that their unwavering commitment to quality has paved the way to success. With their vegan, gentle formulas, transparent processes, and community-oriented initiatives, Cocoon has not only earned the trust and love of its customers but has also solidified its position as a leading brand in Vietnam’s sustainable beauty industry. This achievement sets the stage for Cocoon’s global expansion, allowing Vietnamese consumers to take pride in locally made products that can compete with the highest international standards.