According to HSBC’s 2025 Global Trade Pulse survey, 77% of businesses view volatility as a driver for innovation and adaptation. So, what are the strategies that help businesses proactively build a solid and flexible foundation in the face of market fluctuations?
One of the top strategies to help businesses proactively cope with market volatility is to focus on strengthening their financial foundation by optimizing cash flow management, diversifying funding sources, and developing contingency plans to promptly respond to financial shocks or changes in global economic policies.
In the long run, investing in technology and innovation is seen as a key strategy to enhance competitiveness and adaptability to change. Technologies such as AI, Cloud, and RPA not only help optimize operational efficiency but also improve data analysis and decision-making agility in a dynamic business environment. Many businesses in retail, finance, and logistics have embarked on comprehensive digital transformation journeys, particularly migrating their infrastructure to the Cloud to consolidate data, enhance security, and improve real-time customer experience. According to McKinsey, businesses that invest in innovation are likely to grow their revenue 30% faster than their peers maintaining traditional models.
Along with market fluctuations, many Vietnamese businesses are also shifting their focus to leverage domestic technology platforms due to their better adaptability to local operational characteristics. Utilizing local technology solutions helps businesses mitigate risks related to technology protectionism and cross-border data fluctuations while ensuring compliance with Vietnamese legal regulations such as Decree 53/2022/NĐ-CP on cybersecurity and Decree 13/2023/NĐ-CP on personal data protection. According to Vietnam Report 2024, local technology, with its reasonable cost, suitability for local operations, and rapid deployment, has become a strategic choice for Vietnamese businesses to enhance their autonomy and sustainable development in today’s challenging environment.
Why are many businesses still hesitant about technology adoption?
While technology integration is becoming an inevitable trend, many businesses admit to facing challenges in realizing and integrating new technology into their actual operations. For small and medium-sized enterprises (SMEs), the initial investment cost for digital infrastructure, such as Cloud, ERP systems, and AI, can be a significant hurdle, especially with the short-term pressure of maintaining cash flow.
The fear of change within organizations, stemming from both leadership and staff, is a common barrier in the digital transformation journey. Many businesses are reluctant to embrace the risks and time investment required to modify work processes and adjust their organizational culture to accommodate digital transformation. This lack of internal consensus and commitment can lead to a “half-hearted” transformation—resulting in both resource wastage and a failure to create genuine value, even with a clear technology strategy in place.
Security risks and legal compliance are also gaining increased attention, especially for businesses operating across borders or linking to international systems. Applying technology without a well-planned and comprehensive information security strategy can leave businesses vulnerable and severely impact their reputation and operations.
Additionally, the shortage of industry-specific experts makes it challenging for non-tech sectors like finance and manufacturing to select and effectively implement the right technology to optimize their operations.
FPT Cloud – A Comprehensive Technology Solution for Businesses
Empathizing with the challenges and aspiring to accompany Vietnamese businesses through unpredictable market shifts, FPT Cloud launches the program “Combining Domestic Advantage & Innovation – Proactive and Efficient Technology Investment for Businesses” with two flexible transformation packages.
Hyperscaler to FPT Cloud Package: This technology transition solution is suitable for businesses operating multiple digital systems, such as banks, retailers, and logistics companies, which handle large volumes of customer data and require high security and strict legal compliance. The program offers Cloud Credit support of up to VND 2 billion, helping businesses save up to 30% compared to international hyperscalers.
Server Redemption for Cloud Credit Package: Specifically designed for manufacturing and distribution businesses (logistics, e-commerce, etc.) operating on-premise server systems, this package enables a swift transition to the Cloud for easy system expansion/contraction and cost optimization. FPT offers to buy back old hardware and provides Cloud Credit of up to VND 1 billion, resulting in potential cost savings of up to 45% compared to maintaining traditional infrastructure.
For detailed information about these services, please visit: https://fptsmartcloud.vn/DOe3x
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